Shashidhar S Prasad

About Shashidhar S Prasad

Market Research Professional | Analytics Enthusiast | Client Servicing SpecialistWith over 6 years of experience in market research and analytics, I bring a strong background in conducting primary and secondary research, quantitative and qualitative analysis, and delivering actionable insights to drive strategic decision-making. My expertise spans industries like FMCG and technology, where I have collaborated with global brands such as Procter & Gamble, Coca-Cola, and Colgate.Key Highlights: •Primary Research & Survey Design: Proficient in designing customized survey questionnaires and leveraging platforms like Qualtrics, Dynata, Toluna, Zappi, and Dscout to collect valuable data. •Data Analysis & Insights Reporting: Experienced in creating comprehensive analysis reports with actionable insights that guide client strategies. Skilled in identifying consumer behavior trends through longitudinal data analysis. •Agile Studies & Concept Testing: Managed agile studies, including concept tests, package testing, campaign evaluations, and customer satisfaction (CSAT) surveys, contributing to product and marketing decisions. •Client Collaboration: Strong background in client servicing, involving regular interactions to identify key business problems, project requirements, and deliver insights that solve client challenges. •Training & Development: Conducted training sessions on data extraction, analysis protocols, and market research techniques to enhance team capabilities. •Technical Skills: Competent in MS Excel, MS Word, PowerPoint, basic SQL, digital marketing, and video editing using Premiere Pro. Exposure to Autodesk Maya for 3D modeling. •Project Management & Operations: Experience with vendor management, monitoring survey progress, reporting project updates, and supporting platform development to enhance target reach.Education:•MBA in Marketing and Business Analytics from New Horizon College of Engineering.•B.Sc. in Animation Film Making from Picasso Animation College.I’m passionate about leveraging data-driven insights to solve complex business challenges, optimize brand strategies, and support growth. Open to roles in analytics, market research, and consumer insights.

Experience

1. Assistant Manager

   WNS

   Jun 2023 — Present · Bangalore Urban, IN

   Primary Research Expertise: Led collaboration with key clients to identify critical business problems, designing tailored primary research solutions that drove strategic decision-making.Survey Development: Crafted customized survey questionnaires based on specific client requirements, leveraging platforms like Dynata and Qualtrics to optimize data collection.Insight Generation: Delivered comprehensive analysis reports with actionable insights, directly contributing to data-driven strategies that enhanced client outcomes.Consumer Behavior Analysis: Spearheaded longitudinal panel data analysis to uncover key trends in consumer behavior, guiding product development and marketing strategies.Provide real-time business research solutions to clients focusing majorly on brand building and consumer dynamics.Developing reports for client’s activities using various application like GCS (Global Compass Sales), Beach (Consumers Behavior profile on buying products) etc.

Education

• Picasso Animation College Bangalore

  Bachelor of Applied Science - BASc

  2013 — 2015

• New Horizon College of Engineering

  Master of Business Administration - MBA

  2016 — 2018