Shashi Boodha

About Shashi Boodha

I am a Digital Marketing Manager at Proglogix, where I lead a team of seven performance marketers to orchestrate holistic marketing campaigns across various media channels, including SEM, SMM, and media buying. With a master\'s degree in journalism and mass communication from Teerthanker Mahaveer University and over eight years of experience in online marketing, I have developed a deep understanding of the media landscape and the customer journey. I am skilled in Search ads, paid social media advertising, and programmatic advertising, and have successfully launched and managed campaigns for diverse products and services, achieving multiple orders, video views, lead generation and website traffic. Some of my notable achievements include generating qualified leads in FY22, with a conversion rate of 24%, optimizing 96% impression share on brand keywords, 99% search impression share and 86% absolute top of page rate for SEM campaigns, and achieving 700+ orders in a day in just budget and MROI of 3.5X in D2C business. I am passionate about leveraging new media technologies and trends to drive growth and innovation. I collaborate with content writers and designers to develop creative and engaging ad copies and themes, and monitor and optimize ad performance and budgets to ensure maximum ROI. I also maintain vendor relationships and negotiate rates for media buying. My goal is to deliver value and results for my clients and my team, and to continuously learn and improve my skills and knowledge in the dynamic and evolving field of digital marketing.

Experience

1. Senior Account Manager - Paid Social

   dentsu

   Oct 2025 — Present

   Key responsibilities:Develops account strategy in partnership with client and Paid Social Director and is accountable for the execution of strategy and achievement of KPIsResponsible for the operational success of accounts, ensures deliverables are met on time and on budgetOwns and manages the client strategy and plans key campaign efficienciesManages all day-to-day efforts and is the primary day-to-day SME voice to the clientPlans accounts and growth opportunities, working closely with the Account DirectorsBuilds strong relationships across Client Services and other channel teams

Education

• EIILM University

  Bachelor in Journalism, Advertising & Mass Communication, Communication and Media Studies

  2009 — 2012

• Teerthanker Mahaveer University, Moradabad

  Master in Journalism & Mass Communication, Communication, Journalism, and Related Programs

  2012 — 2014

Skills

• Microsoft Excel
• Powerpoint
• Search Engine Optimization (SEO)
• Team Management
• Research
• SEO
• Smo
• Management
• Corporate Website Management
• Marketing
• Client Relations
• Web Project Management
• Microsoft Office
• Sales
• Adobe Photoshop
• Photoshop
• Web Content Management
• Microsoft Word