Shashank Singh
Senior Executive – Data Analysis & Survey Programming | Market Research Specialist | VBA, Python, Machine Learning | Driving Insights at Kantar
- Role
- Senior Executive at 凯度
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Shashank Singh
I am a Data Automation & Analytics Specialist with 3 years and 9 months of experience in survey programming, data processing, and automation — delivering impactful insights for global clients. At Kantar, I lead the end-to-end survey programming lifecycle, combining expertise in Python (Pandas, Openpyxl), SQL, Excel VBA, and statistical analysis to streamline processes, improve data accuracy, and enable data-driven decision-making.My work includes:Automating KPI reporting for row datasets across 10+ international markets, cutting turnaround times by up to 75%.Designing reusable survey scripting frameworks and automation pipelines to standardize reporting across multi-market studies.Developing custom Python GUI tools (Tkinter) with AI API integration (Copilot) for real-time insight generation.Implementing advanced statistical validation (SigTest,%Change) to ensure accurate, high-quality deliverables.Recognized with multiple SPARK Awards and a 2024 MRSI Award nomination, I thrive on solving complex data challenges through automation, innovation, and collaboration with cross-functional teams.Currently pursuing a Post Graduate Program in Data Science & Engineering at Great Lakes Institute of Management, I am expanding my expertise in machine learning, predictive modeling, and advanced analytics.I’m always open to connecting with data professionals, industry leaders, and research innovators to exchange ideas and explore opportunities where data can unlock new possibilities. Let’s connect if you want to discuss how automation and analytics can transform your business decisions.
Experience
Senior Executive
Apr 2023 — Present · Bengaluru, IN
As a Senior Executive – Survey Programming & Data Automation at Kantar, I lead the end-to-end survey programming lifecycle for large-scale market research projects, ensuring accurate data collection and on-time delivery. With nearly four years of experience in Python, SQL, Excel VBA, and machine learning techniques, I design scalable, automation-driven solutions that streamline workflows, improve data quality, and deliver actionable insights to global clients.Key contributions include:Automating KPI reporting and data processing workflows using Python and VBA, reducing manual effort by up to 75% and improving accuracy across 10+ global markets.Designing reusable survey scripting frameworks and integrating statistical validation methods to enhance reporting accuracy.Collaborating with data analysts, project managers, and clients to understand requirements and deliver customized automation and analysis solutions.Implementing machine learning models to generate deeper insights and improve data-driven decision-making.Training and mentoring junior team members in survey programming, data wrangling, and analytics best practices.Building Python-based GUI tools (Tkinter) and integrating APIs for real-time, automated insight generation.Recognized with multiple SPARK Awards and a MRSI Award nomination, I thrive at the intersection of technical problem-solving and strategic business impact, enabling smarter, faster, and more efficient data-driven decisions.
Education
Veer Bahadur Singh Purvanchal University, Jaunpur
Bachelor of Technology - BTech, Information Technology
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