Shashank Sachdeva
adidas | ex-Flipkart | ex-ICICI Pru. | MICA
- Role
- Ecommerce Business Strategy and Planning Emerging Markets at adidas
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Shashank Sachdeva
A business professional with over a decade-long experience in crafting brand stories, marketing strategy and business growth. He holds a diverse skill set from working in four industries including B2C and B2B organizations. He carries hands on experience with brand communication, performance marketing, GTM strategy, content development and ecommerce business. An admirer of poetry and a dilettante in science.In the current role at adidas, he leads business strategy and planning for the ecommerce business across four countries along with P&L management. Before adidas, he managed footwear category at Flipkart and was responsible for business growth, demand generation, customer experience, CRM and more. Prior to ecommerce, he headed the marketing team at AuthBridge for three years. Shaped its repositioning journey from a ‘service’ to a ‘tech-product’ company along with growing new business through performance marketing. Earlier, he spent over 4 years in media/entertainment industry, designing marketing campaigns, brand’s digital transformation, creating new IPs, new launches and strategic alliances. His first job was with ICICI Prudential Life Insurance, where he managed online presence and customer engagement initiatives for the brand. He is a post-graduate from Mudra Institute of Communications Ahmedabad (MICA) with specialization in Brand Management and Media Planning.
Experience
Ecommerce Business Strategy and Planning Emerging Markets
May 2023 — Present · Gurugram, IN
Leading a team for business planning, demand forecasting and P&L management for emerging markets• Driving business insights and actionable to drive top-line and bottom-line growth • Managing stakeholders across functions and geographies for common-goal setting and execution synergies
Education
Panjab University
Bachelor of Engineering
GMSSS- 16, Chandigarh
HSC, Physics | Chemistry | Mathematics
2003 — 2005
MICA | The School of Ideas
PGDM, Marketing Communication, Brand Management, Media Management
2010 — 2012
Sophia Convent School, Kalka
SSC
1990 — 2003
Skills
- Digital Media
- Lead Generation
- Online Marketing
- Advertising
- Social Media Marketing
- Online Advertising
- Marketing
- Digital Marketing
- Marketing Communications
- Competitive Analysis
- Media Planning
- Brand Management
- Market Analysis
- Marketing Strategy
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