Shashank Mutalik

WORK HISTORY

EDUCATION

SKILLS

ABOUT SHASHANK MUTALIK

I am an experienced marketing professional with over 12 years of international experience in B2C brand and product marketing across various industries such as CPG, paints, travel gear, and wellness. I have worked with companies of different sizes, ranging from CAD 90 million to CAD 5.7 billion in value. In my most recent role, I successfully launched a new product that generated CAD 1.7 million in revenue in its first year and led innovative campaigns that received more than 15 awards, also resulting in a 12% increase in brand consideration.I have also established marketing teams in three different global regions, doubling business revenue from CAD 9 million to CAD 19 million while creating robust standard operating procedures. I managed a portfolio worth CAD 89 million, which accounted for 41% of the company\'s business value and delivered a 24% growth rate. Throughout my career, I have consistently achieved market share, revenue, and profit targets through above-the-line, below-the-line, and digital marketing strategies, utilizing data analytics, consumer insights, and business acumen.I have a proven track record of developing and executing impactful marketing campaigns, enhancing brand awareness, and driving brand growth. My skills include aligning strategies and execution with market dynamics, understanding consumer needs, and managing budgets effectively. I hold a PMP certification and an MBA, and I am known for my collaborative problem-solving skills and ability to work effectively in multicultural teams to achieve common goals.I am also experienced in managing the entire product lifecycle, identifying market needs, seizing opportunities, and developing innovative solutions to meet customer demands. I am proficient in budgeting, financial management, and resource allocation to ensure cost-effective marketing initiatives that maximise return on investment.In my spare time, I volunteer with Project Management Volunteers Org and Kalakatta Studios.