Shashank Mishra
AVP, Marketing - Axis Bank | MBA - SPJIMR | Ex -P&G | Cornell University
- Role
- Assistant Vice President Marketing - Cards and Payments at Axis Bank
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Shashank Mishra
With a career encompassing roles in product and brand marketing, as well as product strategy, I bring extensive experience in crafting impactful go-to-market roadmaps that drive brand success and deliver value to end consumers.Currently, driving growth, relevance, and engagement for Axis Bank’s Cards & Payments business across credit cards, co-brands, and payment platforms. Developing differentiated propositions and executing integrated, data-led campaigns across digital, partnerships, and on-ground ecosystems to translate product capabilities into compelling consumer narratives and measurable growth.Prior to this, I led the charge in brand building for Burgundy Private, the private banking arm of Axis Bank, successfully leading the journey of revamping the website to enhance user engagement and positioning. I also spearheaded Burgundy Private Experiences, curating exclusive events and campaigns that resonate with high-net-worth individuals. Preceding this, I led D2C communications for Axis Bank\'s Savings Account portfolio and drove innovation in the CPaaS domain at my former organization, Tata Communications.I hold an MBA in Marketing from SPJIMR, Mumbai, complemented by a semester at Cornell University’s Johnson Graduate School of Management, New York. My journey includes enriching internships at Procter & Gamble, where I developed scalable growth strategies for Ariel Perfect Wash, and at SEWA in Ahmedabad, where I enhanced sales for RUDI agricultural products as part of a social impact initiative.An advocate for creating inclusive spaces, I co-founded VISHWAS at SPJIMR, fostering psychological safety and championing Diversity & Inclusion initiatives.Recognized with the prestigious Next Generation Leader Award (sponsored by Tata Sky & Airtel), I continue to hone my expertise in marketing, specializing in Strategic Brand Management, Integrated Communications, Sales & Distribution, E-commerce, and Consumer Behavior. Passionate about leveraging insights to drive growth, I thrive on delivering innovative solutions that resonate with both clients and stakeholders.
Experience
Assistant Vice President Marketing - Cards and Payments
Feb 2026 — Present · Mumbai, IN
Driving growth, relevance, and engagement for Axis Bank’s Cards & Payments business across credit cards, co-brands, and payment platforms.• Developing differentiated propositions and executing integrated, data-led campaigns across digital, partnerships, and on-ground ecosystems to translate product capabilities into compelling consumer narratives and measurable growth.
Education
SPJIMR SP Jain Institute of Management & Research
Post Graduate Diploma in Management, Marketing
2017 — 2019
St. Thomas' Boys' School
ICSE, Science
1995 — 2008
St. Thomas' Boys' School, Kolkata
ISC, Science with Computers
2009 — 2010
National Institute of Technology Durgapur
B.Tech, Metallurgical Engineering
2011 — 2015
Cornell Johnson Graduate School of Management
Marekting Immersion Program, Marketing
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