Shashank Maheshwari
Director - Digital Marketing- Performance Marketing | App Growth Marketing | Full-Stack Digital Marketing
- Role
- Digital Marketing Director at Corpus Digital Private Limited
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Shashank Maheshwari
Experienced digital marketing professional with more than 18 years of expertise in performance-driven brand campaigns. I collaborate across digital channels, aligning marketing strategies with technology to achieve organizational objectives. Currently, leading multiple digital marketing initiatives at Foundit (formerly Monster.in) to enhance brand value, boost engagement, drive customer acquisition and achieve revenue targets.
Experience
Digital Marketing Director
Corpus Digital Private Limited
Aug 2024 — Present · Gurugram, IN
Spearheading Performance & Digital marketing practice at Corpus Digital. Manage Biddable & Non-biddable media campaigns. Media Strategy & Planning: Understand client requirement, prepare paid media strategy & approach, work on media planning, rate negotiations / media buying, vendor preferred deals Paid Media: Campaign strategy, Campaign approach, Budget planning, Budget management,Audience segmentation, Channel wise growth, Campaign funnel, KPI alignment, Oversee Campaignsetup/execution, Web & App growth marketing, Programmatic ads, Influencer Marketing, Marketplace advertisement, D2C campaign strategy & planning, Native advertising, Affiliate Marketing, AdNetworks, Campaign reporting, Tool wise reporting (if applicable), Daily/Weekly/Monthly campaign analysis, Monthly reviews, Quarterly business reviews with client. Paid Channels: Google ads, Meta (FB & IG) ads, TikTok ads, Amazon ads, Flipkart ads, D2C ads,SnapChat ads, Quora ads, Pinterest ads, LinkedIn ads, Outbrain ads, Taboola ads, Google DV360,Google data studio reporting, Tradedesk, Criteo, RTB House, etc. Organic Growth: SEO audits, SEO strategy & planning, GMB audit/strategy/planning, Social mediastrategy, Social media bucketing, Content strategy, Content calendar planning, Website audit (broad). Evaluate & On-board Channel growth partners implementing growth hacks to drive brand & clientsuccess. Team management: New hiring, KPI alignment, team set up, process set up.
Education
Dr. Bhimrao Ambedkar University, Agra
Bachelor's degree
Pune University
Master of Business Administration - MBA, Business Administration and Management, General
2005 — 2007
Skills
- Digital Marketing
- Ppc
- Sem
- Account Management
- Google Analytics
- Media Planning
- Strategic Planning
- Advertising
- Social Media Marketing
- Online Marketing
- Display Advertising
- Keyword Research
- Digital Strategy
- Analytics
- Crm
- SEO
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