Shashank Katare

About Shashank Katare

I sit at the intersection of product innovation and business growth. I specialize in taking complex, technical GenAI and Agentic AI products from 0 to 1 by translating \"engineering concepts\" into enterprise messaging and value.My approach to GTM is rooted in deep customer discovery and market sizing. I work with product and engineering to influence roadmaps based on real-world use cases, ensuring that what we build solves high-stakes business problems.Core Competencies- GTM Strategy & Execution: Architecting 0-1 launch motions for Agentic AI workflows and LLM-powered SaaS- Product Positioning: Crafting narratives and messaging for Adobe\'s GenAI and Agentic products vs. competitors- Strategic Discovery: Leading customer workshops and discovery sessions to validate TAM/SAM and product-market fit- Cross-Functional Influence: Bridging the gap between Engineering, Product, and Sales to algin on roadmap prioritization and monetization

Experience

1. Senior Manager, Strategy and Marketing

   Adobe

   Jul 2017 — Present · NY, US

   Senior Manager (2024 - Till Date), Manager (20••••24), Senior Engagement Manager (20••••22), Engagement Manager (20••••21), Senior Associate (20••••20), Associate (20•••••81. Product Marketing & GTM Strategy:Owned GTM strategy for enterprise AI and digital experience solutions, leading cross-functional launches across Marketing Cloud, CDPs, and Experience Platforms.Built positioning and messaging frameworks tailored to key industries, enabling sales teams to win strategic accounts and increase deal velocity.Created executive-ready enablement including sales playbooks, competitive battlecards, and vertical-specific narratives—resulting in 15%+ faster sales cycles.2. Digital Transformation & Strategy Consulting:Advised Fortune 500 clients on digital transformation roadmaps, AI/GenAI use cases, and personalization strategies—impacting over $200M in enterprise deals.Led executive workshops to identify business value opportunities, align transformation goals, and prioritize high-impact use cases in retail, healthcare, and financial services.Mapped customer experience journeys to identify data gaps and optimization levers across marketing, commerce, and service touchpoints.3. AI/GenAI Value Creation:Developed AI/GenAI adoption frameworks to help clients evaluate opportunities, mitigate risk, and scale initiatives from pilot to production.Partnered with product teams to influence roadmaps with customer insights from AI solution implementations and experimentation.

Education

• Birla Institute of Technology and Science, Pilani

  B.E (Hons), Mechanical

  2002 — 2006

• HEC Paris

  Master of Business Administration (M.B.A.)

  2015 — 2016

• NYU Stern School of Business

  Master of Business Administration (M.B.A.), Dual Degree with HEC Paris, MBA

  2016 — 2017

Skills

• Go-to-Market Strategy
• Sdlc
• Business Analysis
• Solution Architecture
• Integration
• Business Valuation
• Web Analytics
• Product Management
• Financial Analysis
• Sql
• Modeling
• Financial Accounting
• Strategy
• Market Research
• Software Development Life Cycle (Sdlc)
• Management
• Consulting
• Digital Strategy
• Competitive Analysis
• Financial Reporting
• Software Project Management
• Crm
• Strategic Planning
• Eai
• Leadership
• Requirements Analysis
• Cloud Computing
• IT Strategy
• Marketing Strategy
• Business Development
• Testing
• Digital Marketing
• Soa
• Project Management
• Analytics
• Business Strategy
• Analytical Skills
• Tableau
• Financial Modeling