Shashank Gupta
Growth @ Apollo247 | Ex- Paytm,BharatPe | Performance Marketing , CRM, Growth, Gamification & Retention |
- Role
- Lead - New User Growth & Retention at Apollo 24 7
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Shashank Gupta
Growth & CRM leader with 4+ years of experience driving scalable, profitable growth across fintech and healthtech platforms serving 100M+ users. Proven track record of managing ₹60 Cr+ marketing P&L with strong focus on CAC optimization, retention, lifecycle monetization, and contribution margin expansion.Expert in building omni-channel growth engines across performance marketing, CRM, gamification, and product-led growth. Have scaled loan books from 0 to ₹100 Cr+, built ₹150 Cr investment books in 40 days, increased UPI MAU by 11%, and delivered 2x repeat orders through hyper-personalized lifecycle strategies.Strong at combining data science, experimentation (A/B testing), and micro-cohort targeting to drive measurable business outcomes — from reducing CAC by 70% to improving M6 retention and eliminating non-incremental spends.Passionate about building full-funnel growth systems that balance acquisition, engagement, monetization, and cost efficiency — while protecting organic share and improving net margins.
Experience
Lead - New User Growth & Retention
Jan 2025 — Present · Gurugram, IN
New Customer Acquisition**~ Managed ₹60 Cr+ annual marketing budget focused on profitable growth.~ Delivered 30% activation growth by integrating offline stores into an omni-channel acquisition engine.~ Improved Day-1 conversion by 15% through cohort-based paid campaign optimization.~ Reduced CAC by 15% by shifting spends toward high-LTV user cohorts.~Protected organic share through channel-level efficiency and cannibalization control.**Retention, CRM & Lifecycle Monetization**~ Built unified omni-CRM martech stack enabling single customer view & channel prioritization.~ Drove 2x repeat orders via micro-cohort targeting and hyper-personalized journeys.~ Improved churn reactivation by 12% using behavioral segmentation.~ Increased CTR from 0.5% to 1.2%, delivering 15% incremental conversion uplift.~ Deployed D-5 to D+5 refill prediction CRM triggers to improve repeat medicine orders.**Product-Led Growth & Monetization**~ Positioned gamification & embedded reward mechanics as monetization levers within the transaction journey.~ Improved high-ATV, high-margin category contribution by 18%.~ Ran structured A/B experimentation framework to improve funnel conversion & lifecycle ROI.**Cost Optimization**~ Delivered same revenue with 25% of previous marketing spend through incrementality testing.~ Reduced martech stack cost by 40% via infra optimization (CleverTap, AppsFlyer).~ Eliminated non-incremental channel investments improving contribution margin.
Education
NICMAR University
PGP, PROJECT ENGINEERING AND MANAGEMENT
2018 — 2020
Dayananda Sagar College of Engineering, BANGALORE
Bachelor of Engineering (BE), Civil Engineering
2014 — 2018
Sri Sankara Vidhyalaya
School, Science
2012 — 2014
Yugchetna Public Scool
School, 10th
2011
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