Shashank Ayyar

About Shashank Ayyar

I believe tech innovation will solve the world\'s biggest problems. This belief shapes everything my team and I do at Pangolin.Leaders shaping the future of employment and education, advancing healthcare, fostering financial inclusion, and combating climate change trust Pangolin to put them in the lead. Our team delivers on this with strategic branding, creative design, and innovative high-performance marketing.Our approach combines expertise in marketing data analysis and conversion rate optimization with human-centric design and storytelling. My role at Pangolin is hands-on. We’ve been fortunate to attract a team of dedicated professionals, each passionate about using their skills to drive change in the world.If you’re looking for a partner to co-create impact while delivering tangible, consistent pipeline results, Pangolin should be your choice.

Experience

1. Co-founder

   Pangolin

   Feb 2019 — Present · Kochi, IN

   Our mission is to drive growth and positive change for tech companies with a purpose. We do this through three distinct but interconnected services.Our strategic brand consultancy sharpens differentiation and prepares brands for the future, making sure they\'re not just seen but remembered. We delve into market analysis, audience definition, and competitive positioning to design brands perfectly aligned with market needs and stands out in a crowded space.In our creative studio, we transform complex tech into captivating narratives. This includes crafting video content that tells your story in an engaging way, designing web experiences that prioritize accessibility and reflect your innovative spirit, and creating marketing materials that communicate your value proposition clearly and compellingly.Our marketing service is where data meets strategy. We focus on driving high-quality pipeline impact through precision targeting in advertising, engaging content in social media, strategic positioning in search engines, and compelling email journeys. The goal is to maximize ROI and convert prospects into loyal customers.For branding and marketing professionals looking to join our mission, Pangolin is building a safe space to challenge the status quo and make a meaningful impact while maintaining balance in all aspects of life.

Education

• Savitribai Phule Pune University

  Mechanical Engineering

  2005 — 2008

Skills

• Opportunity Mapping
• Marketing Research
• Cloud Computing
• Lead Generation
• Demand Generation Strategy
• Telemarketing
• Sales
• Key Account Management
• Client Relationship Building
• Sales Enablement
• B2b Marketing Strategy
• Training
• New Business Development
• Marketing Management
• Market Analysis
• Email Marketing
• Web Analytics
• Training/Mentoring
• Enterprise Marketing
• Strategic Partnerships
• Campaigns
• Crm
• Product Management
• Mobile Marketing
• Sales Operations
• Customer Retention
• Channel Partners
• Cost Per Lead
• Product Marketing
• Direct Sales
• Pre-Sales
• Campaign Execution
• Demand Generation
• Content Syndication
• B2b Business Development Strategy
• Competitive Analysis
• Market Intelligence
• Start-Ups
• Sales and Marketing Integration
• Contact Strategy