Shashank Yadav

About Shashank Yadav

Drove ~25% QoQ growth in qualified pipeline by leading revenue-focused paid acquisition across Google, Meta, LinkedIn, Bing, Gartner, and emerging platforms- Owned full-funnel performance metrics, including CAC, ROAS, and conversion rates, improving unit economics by reducing CAC by ~20% QoQ through continuous optimization- Managed budget planning, forecasting, and spend scaling, delivering ~22% QoQ improvement in ROAS while supporting predictable revenue growth- Partnered closely with the leadership team, sales, content, CSM, and tech teams to improve lead quality and attribution, website optimization resulting in a ~12% lift in lead-to-opportunity conversions- Applied experimentation-led growth strategies across India, MENA, and SEA markets, driving revenue impact for BFSI, E-commerce, Healthcare, Ed-Tech, FMCG, and Travel segments.

Experience

1. Demand Generation Specialist

   Verloop.io

   Sep 2023 — Present

   Drove ~25% QoQ growth in qualified pipeline by leading revenue-focusedpaid acquisition across Google, Meta, LinkedIn, Bing, Gartner, andemerging platforms- Owned full-funnel performance metrics, including CAC, ROAS, andconversion rates, improving unit economics by reducing CAC by ~20%QoQ through continuous optimization- Managed budget planning, forecasting, and spend scaling, delivering~22% QoQ improvement in ROAS while supporting predictable revenuegrowth- Partnered closely with the leadership team, sales, content, CSM, and techteams to improve lead quality and attribution, website optimizationresulting in a ~12% lift in lead-to-opportunity conversions- Applied experimentation-led growth strategies across India, MENA, andSEA markets, driving revenue impact for BFSI, E-commerce, Healthcare,Ed-Tech, FMCG, and Travel segments.