Shashank Singh Rathore
Trade Marketing Manager | FMCG | Channel & Distributor Management | Execution-Focused | Driving Market Growth in Karnataka
- Role
- Trade Marketing Manager at AB InBev
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Shashank Singh Rathore
Passionate trade marketing professional with over 8 years of experience driving…
Experience
Trade Marketing Manager
May 2024 — Present · North Karnataka, IN
As the Trade Marketing Manager for North Karnataka, I am responsible for driving brand visibility, enhancing product availability, and strengthening market presence across key urban and rural markets. My role focuses on developing and executing trade-led strategies that align with regional sales goals and national brand objectives.Key Responsibilities: • Strategically plan and implement trade marketing activities across general and modern trade channels in North Karnataka. • Collaborate closely with the sales team to drive secondary and tertiary sales, ensuring product visibility and rotation at outlet level. • Conduct regular market visits to monitor execution, competitor activity, and retailer feedback. • Identify high-potential outlets and implement customized trade schemes and promotional offers to grow market share. • Analyze sales data (sell-in and sell-out) to fine-tune strategies and optimize trade spend. • Train and support distributor sales teams and field executives to maintain excellence in execution. • Manage budgets, track ROI on trade activities, and ensure effective utilization of marketing assets.Key Achievements: • Successfully improved outlet activation rate by 78% across key territories. • Led a territory-wide visibility initiative that increased brand recall and shelf-share in over 2k outlets. • Implemented a data-driven approach to STR (Stock-to-Retail) planning, optimizing trade load and liquidation cycles.
Education
Sam Higginbottom University of Agriculture, Technology And Sciences (SHUATS)
Bachelor's Degree, journalism and mass communication
2010 — 2013
National Academy Of Event Management & Development
Master of Business Administration (M.B.A.), Event Management & Public Relation
2016 — 2018
Academy of Broadcasting
Radio Jockey/Show Presenter , Radio and Television
2010 — 2010
Allahabad Public School - India
Pre University Qualification, Business/Commerce, General
2003 — 2010
Sikkim Manipal University - Distance Education
Master's Degree, Communication, Journalism, and Related Programs
2013 — 2015
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