Shashank Singh

About Shashank Singh

I\'m an experienced professional with 15 years of experience in Advertising, Media Planning & Buying, Strategic Marketing, and Research & Valuation, Advertising, Marketing & Branding. • Liaising with client organizations for managing advertisement campaigns for creating awareness about the products/services offered by the client • Handling appropriate media selection for advertising and keeping abreast of market trends. • Evaluating new communication media from time to time and effectively adopt the same. • Liaising with Advertising & PR Agencies for guiding advertisement campaigns & media relation initiatives to enhance brand/product awareness • Networking with Media Personnel and establishing long-standing associations with them • Building brand focus in conjunction with operational requirements; ensuring maximum brand visibility and capture optimum market shares • Conducting market survey and accordingly taking corrective measures to increase the revenues; promoting brands based on the latest market survey and analysis • Managing the marketing communication which includes designing and implementing an annual marketing calendar while proposing branding and media display, through advertising, ATL, BTL, POP, etc. • Leading marketing functions and charting out concepts for various projects • Liaising with: o Various agencies to design marketing plan for the launch of the project o Various verticals of marketing to get the collaterals, website and PR plan designed for the project o Legal teams and getting the contracts signed for the stipulated time period • Scheduling launch events and other promotional events over weekends for all the projects • Adhere to appropriate client approval protocols for brand activation-marketing campaigns • Negotiate with clients on cost estimation and budget to ensure good results & maximum profitability; scrutinize event cost sheets and provided the client an entire costing of the activity fitting into his budget • Supervise artwork / creative actives of creative team and coordinated with the client on approvals & final presentation; act as a link between client & creative team to deliver clients requirements in terms of a media plan and creative requirements • Collaborate with operations, creative, artists & vendors for cost estimation and maintained healthy relationships with them for clients’ requirements

Experience

1. Marketing - Atl Media

   Waaree Group

   Dec 2022 — Present · Mumbai, IN

Education

• Khalsa Colllege

  Bachelor's degree

  2000 — 2003

Skills

• Marketing
• Advertising
• Brand Management
• Marketing Strategy
• Digital Strategy
• Marketing Communications
• Team Management
• Market Research
• Online Advertising
• Media Buying
• Digital Media
• Integrated Marketing
• Marketing Management
• Media Planning
• Digital Marketing
• Media Strategy