Shashank Samdarshi

Digital Marketing Executive @Gmr Web Team

Patna, IN

Roles and Responsibilities:• Managed 16 US-based insurance projects & healthcare sectors overseeing all marketing aspects.• Created website analyses and tailored marketing strategies for clients.• Performed daily marketing operations, including SEO, social media, and offsite activities.• Conducted comprehensive website audits to optimize On-site SEO & Technical SEO.• Monitored website performance using analytics tools and search console, promptly resolving issues.• Researched and developed blog topics to educate audiences and drive website traffic.• Utilized Google Trends and competitor analysis to inform content strategy.• Monitored KPIs like organic traffic, rankings, and conversions, and generated comprehensive monthly performance reports for clients using Looker Studio to track project performance and inform decision-making.• Utilized digital marketing tools including Google Analytics, Search Console, Keyword Planner, Google Tag Manager, Hootsuite, Publer, Semrush, Ahrefs, Moz, Data Studio, and MailChimp to promote client websites efficiently and cost-effectively.• Leveraged AI tools for optimized content creation, driving increased traffic and engagement for client websites.• Conducted content outreach initiatives and successfully cultivated quality backlinks through platforms such as HARO and Terkel.

Arcade Business College, Patna

Bachelors in Business Management - BBM

Institute of Management Studies (IMS) Ghaziabad

PGDM