Shashank Kumar
Senior Marketing Analyst at Myntra | SQL , Python , Excel, Tablaeu | Performance Analytics | Strategic planning| Customer Acquisition| Customer Retention
- Role
- Senior Marketing Analyst at Myntra
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Shashank Kumar
Hi there, I am Shashank I am a senior Marketing Analyst at Myntra with 4 years of…
Experience
Senior Marketing Analyst
Apr 2025 — Present · Bengaluru, IN
Currently leading the Marketing Analytics team within the Customer Acquisition function, focusing on driving new customer growth and optimizing retention strategies. My role involves a blend of data-driven decision-making, performance analysis, and strategic planning to maximize ROI across marketing initiativesKey Responsibilities & ImpactOwn end-to-end Revenue Planning, including forecasting, budgeting, and performance tracking.Develop and implement Acquisition Strategies across digital channels to fuel customer growth.Conduct deep-dive analysis on campaign performance, CAC (Customer Acquisition Cost), LTV (Lifetime Value), and retention metrics.Collaborate cross-functionally with marketing, product, and finance teams to align growth strategies with business goals.Leverage SQL and Excel for data exploration and reporting; use Python to build automation tools that streamline recurring analytical workflows.Deliver actionable insights to leadership to drive decision-making around marketing spend, audience targeting, and engagement.
Education
Vellore Institute of Technology
Bachelor of Technology, ece
2016 — 2020
Scaler
Postgraduate Certification, Data science, machine learning and Data Engineering
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