Shashank Gupta

About Shashank Gupta

19+ years of Tech and 14+ years of Product experience.Currently, Currently, Group product manager at Uber leading a team of PMs. Responsible for growing mobility products in India, Fleet management, Valet and ONDC. Globally, incubating all these efforts from 0 to 1.I was responsible for Growth and activation of Twitter users. At Google,I was responsible for commercialisation of Youtube verticals. Paved the way for more compelling, safe and meaningful Brand Ads on Youtube. Powering the next big billion in revenue using \'context\' and \'content\' a.k.a contextual ads. Ref: https://support.google.com/google-ads/answer/10••••12?hl=enPrior to this, I was responsible for \'self serve\' video reservation ads.Ref: an earlier avatar at Google, I was responsible for establishing the cutting edge standards of enterprise Identity and Access Management. I paved the path for the first pure corporate IDaaS product from Google.I am passionate about scaling out elegant and simple user centric product solutions. Expertise in creating products that showcase machine-learnt Intelligence derived from large volumes of user data and analytics. Before Ads, pricing and cloud, I spent my time on Bing Search relevance, personalisation and Cortana assistant experiences for 5 yrs as a Senior product manager. Loved building intelligent and relevant experience for users worldwide. Key product experience areas :1- Brand Ads2- Contextual Signals and Algos3- Automated pricing and forecasting4- Brand and account safety 5- Identity Standards and account security6- Assistant experiences7- Local experiences8- Search9- GrowthProject timeline - Contextual Ads, Instant Reserve, Youtube Select, Enterprise Identity (OIDC, SAML,SCIM), Enterprise Directory, Cortana, Search Entity Pane, Bing Search Relevance, Content Ranking, Search Alteration, Bing Speller, Telstra Audit and ReportingProduct work with ML Most of my products have used machine learning and NLP. Here are some of the product areas that used machine learning under the hood - Search queries (Speller)Content Understanding for Search ranking (Web document quality)Video Safety and language classificationDocument classification and disambiguationLanguage and intent detection

Experience

1. Group Product Manager

   Uber

   Aug 2023 — Present · Hyderabad, IN

   Journeys (Metro, Trains and Flights)- Fleets - Marketplace health

Education

• National Institute of Technology Karnataka

  Bachelor of Engineering (BE), Computer Engineering

  1999 — 2003

• Indian Institute of Management Bangalore

  Master of Business Administration (MBA), Business, Management, Marketing, and Related Support Services

  2008 — 2010

Skills

• Business Analysis
• Machine Learning
• Competitive Analysis
• Management
• Business Development
• Product Management
• Team Management
• Strategy
• Program Management
• Software Project Management
• Analytics
• Business Strategy
• User Research