Shashank Rawat
Shaping Product Strategy & Innovation | New Product Development & Go-to-Market Specialist | Ex-Luminous | Ex-MMT | Ex-HCL
- Role
- Product Manager at Livguard
- Location
- South Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Shashank Rawat
Passionate about product marketing and go-to-market strategy, I specialize in new product…
Experience
Product Manager
Feb 2025 — Present · Gurugram, IN
Category Lead:Driving product marketing strategy for a diverse portfolio of products, ensuring alignment with business goals and market needs. Product Strategy & Roadmap: Define and shape comprehensive product strategies and roadmaps, driving long-term business growth and product innovation.New Product Development: Spearhead the NPD process, from ideation to market launch, ensuring products meet both customer expectations and company standards.Product Lifecycle Management: Oversee the entire product lifecycle, ensuring successful market introduction, growth, and sustained relevance.Product Performance & Iteration: Monitor product performance post-launch and implement iterations to improve functionality, customer satisfaction, and market fit.Product Gap Analysis: Identify unmet market needs through detailed analysis, and proactively develop solutions to fill product gaps and drive growth.Go-to-Market Strategy: Formulate and execute go-to-market strategies based on business objectives, market trends, and competitive landscape.Product Evangelism: Advocate for product vision both internally and externally, fostering understanding and enthusiasm among stakeholders and customers.Channel Marketing: Collaborate with sales and channel partners to optimize marketing strategies, enhancing market penetration and sales performance.
Education
Manav Rachna International University
Bachelor of Technology (BTech), Computer Science
2012 — 2016
Delhi Police Public School
Science
1999 — 2012
IILM
PGDM, Marketing
2017 — 2019
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