Sharyn Catt
Managing Director and Founder @Virtual Blue
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WORK HISTORY
Managing Director and Founder @Virtual Blue
Auckland, NZ
Transform your business with intelligent automation solutions, including Robotic Process Automation (RPA) and Artificial Intelligence. While the automation software does its work, your team can focus on areas of the business that need the human touch.We are able to identify suitable processes, develop your automation solutions, and provide ongoing support. We have a local team based in Auckland and global resources so that we can support businesses across APAC. We can also scale to be as involved in the day-to-day implementation as you need.Design Thinking - Help you define customer journeys by mapping their current experience and providing guidance on how to improve them.Benefits Realisation - Identify and track key metrics to show the realised benefits once your processes are automated. Giving you a structured approach to implementation. Continuous Improvement - Help you improve broken processes through CI workshops and get them ready for automation.Business Analysis - Provide you with BA resources to help you understand and document business requirements.Change Management - Provide you with qualified change managers to support your business through digital transformation.Project Management - Provide experienced project management resources to deliver your IT projects.Robotic Operating Model Architects - Help you establish and grow your own internal RPA capabilities with our qualified Robotic Operating Model Architects.
EDUCATION
Kaizen Institute New Zealand
Practitoner, Kaizen, Lean and Continuous Improvement
Prince2
Foundation and Practitioner, Project Management
Massey University - Te Kunenga ki Pūrehuroa
Bachelor of Science (BSc), Psychology
SKILLS
ABOUT SHARYN CATT
As a senior business leader, I’m focused on leveraging the power of Agentic AI and autonomous AI agents to elevate human potential within the workplace. By integrating these next generation technologies, we enable our clients to shift routine decision-making and repetitive tasks to intelligent systems, freeing their people to focus on what truly requires human insight: creativity, empathy, strategy, and relationship building. At Virtual Blue, we are at the forefront of designing and deploying AI-powered agents and automation frameworks that transform the way our clients operate. These systems go beyond traditional automation by actively perceiving, reasoning, and taking initiative, making complex decisions within defined parameters and continuously learning to improve outcomes. With over two decades of experience as a business consultant, my expertise spans business process re-engineering, business improvement, project and change management, and leadership development. I’m passionate about innovation and have always sought out emerging technologies that can deliver real business value. Agentic AI represents the next major leap, helping organisations not only do things faster, but do them smarter. Collaboration remains at the heart of everything we do. We work closely with our clients to co-create intelligent solutions aligned with their goals, ensuring that technology enhances rather than replaces the human experience. Internally, I’ve built a high trust, collaborative culture at Virtual Blue where our remote team is empowered to think creatively, work autonomously, and contribute ideas that drive continuous improvement. We invite you to explore how Agentic AI can unlock untapped value in your business, streamlining operations, enhancing productivity, and delivering elevated customer experiences that stand out in an increasingly digital world.
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