Sharwari Mankar

Research and Development Executive @Insight Cosmetics

Mumbai, IN

Conducted market research and competitor analysis to justify gaps and align products with trends and pricing strategies. Led formulation of pressed eyeshadows with shade expansion, texture enhancement, and improved stabilization. Specialized in Slurry Technology formulations for blushes, highlighters, and eyeshadows, optimizing the filling process for improved texture, faster production, and enhanced product quality. Cost Reduction & Formula Optimization – Modified existing formulations to reduce raw material costs while maintaining or enhancing the performance. Led post-launch evaluations through structured consumer feedback (NPS) to understand product performance and user satisfaction. Worked on improving the sensory feel of formulations to align with market trends and consumer expectations. Collaborated with cross-functional teams to streamline production processes and troubleshoot formulation challenges. Contributed to brand communication by providing inputs on packaging design, product positioning, and supporting literature development, including SEO-relevant keyword suggestions. Conducted claim-testing and technical studies to define and validate product USP.

Somalwar nikalas mahila Mahavidyalaya

Btech cosmetic technology

Rashtrasant Tukadoji Maharaj Nagpur University, Nagpur

Bachelor of cosmetic technology

Somalwar's Nikalas Mahila Mahavidyalay

Bachelor's Degree