Sharon Wells
HEAD OF REVENUE STRATEGY & GROWTH | 15+ yrs leading SaaS growth across GTM, Sales, Marketing, RevOps & CS | Full-Cycle Revenue Builder | Strategy-Driven, Execution-Strong
- Role
- Head of Revenue at Engagifii
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Sharon Wells
Visionary strategist and hands-on builder with a track record of creating and scaling full revenue engines from the ground up. Experienced across GTM design, sales strategy, marketing execution, operational infrastructure, and analytics. Known for owning the entire lifecycle, from concept to close to retention and expansion. Built new product lines, entered new markets, integrated acquisitions, and delivered measurable growth across SaaS companies serving government, nonprofit, and commercial sectors. Not just a leader, but someone who builds what drives repeatable, scalable revenue.
Experience
Head of Revenue
Jul 2018 — Present · Atlanta, GA, US
Progression: Sales & Growth Manager → Director of Enablement → Director of RevenueLead all revenue-driving functions across two SaaS product lines—Government Affairs and MEams—including Sales, Marketing, Customer Success, Enablement, and RevOps. Built the entire revenue engine from the ground up: org structure, systems, lifecycle processes, and performance metrics.Own GTM planning, pricing, positioning, and strategic growth initiatives. Align revenue execution with evolving roadmap and business priorities. Blend strategic vision, data fluency, and operational precision to deliver scalable, repeatable growth.Strategic & Operational Leadership• Scaled ARR from $175K pre-acquisition to $307K+ in <2 years• Delivered 751% new business revenue growth in first 9 months post-GTM• Built $3M+ pipeline within 12 months of product launch• Increased avg deal size by 4x and avg ARR by 3x• Proven success adapting strategy and execution across new markets, segments, and growth stages• Advanced fluency in analytics, forecasting, and GTM metrics used to inform board-level strategyRevenue Architecture & GTM Execution• Defined segmentation, lifecycle strategy, and cross-functional handoffs• Built and optimized HubSpot systems, automations, comp structures, and analytics• Maintained 95%+ forecast accuracy with investor-ready dashboards• Led acquisition integration, pricing restructure, and tiered packaging—62% upsell rate• Embedded AI tools across reporting, outbound, proposal workflows, and campaign opsEnablement, Content & Campaigns• Created enterprise and mid-market sales motions, onboarding, and enablement programs• Designed high-impact pitch decks, collateral, and proposals mapped to complex buyer journeys• Launched multichannel campaigns and strategic partnership programs to drive awareness, leads, and pipeline• Led cross-functional alignment across Product, CS, and Marketing while scaling GTM efforts across markets and lifecycles
Education
University of Alabama at Birmingham
Coursework Toward B.S. in Psychology, Behavioral Neuroscience | Minors: Marketing & Management | Professional Selling Coursework
2000 — 2003
Kennesaw State University
Bachelor of Science (B.S.), Psychology
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