Sharon R.
Loyalty and Partnership Strategy Manager @Ford Motor Company
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WORK HISTORY
Loyalty and Partnership Strategy Manager @Ford Motor Company
Detroit, MI, US
Lead the positioning and roadmap of our FPR member and dealer experience strategy; concept and execute the key moments that matter and design for excellent experiences across tiers• Manage the Loyalty initiaitives with external partners, such as Sirius.• Work across CX counterparts and cross-functionally to help deliver the enterprise positioning for the Ford Pass Rewards program and overall loyalty strategy • Help define and deliver OKR and KPIs to measure success across the now, near and far; serve as a key input to the Customer Lifetime Value workstream
EDUCATION
University of San Francisco
Master Certificate, Integrated Digital Strategies
Walsh College
Master of Science, International Finance
American School in London
diploma, All
Oakland University
Bachelor of Arts, Spanish Language and Literature
University of San Francisco
Master's Certificate, Advanced Social Media, Integrated Online Marketing
SKILLS
ABOUT SHARON R.
Highly skilled, innovative customer-centric marketer with an extensive knowledge and passion for all facets of digital and traditional marketing, possessing a proven record of building brands to stand out from the competition in numerous industries.Formal course work in Brand Strategy from Cornell and Advanced Digital Marketing from the University of San FranciscoCertified in SAFe Agile 4.6SPECIALTIES Brand Strategy Leading Brand Teams Strategic Digital Leadership Designing Customer Experiences (CX) Cross-Channel Integrated Marketing Campaigns Partner Relationship Management Cross-Functional Collaboration B2B and B2C Journey Maps Agile Methodology Digital Creative Process and ManagementTECHNICAL SKILLS Rally Photoshop Illustrator Google Analytics Amplitude Medallia Mouseflow Adobe Analytics Microsoft Office (all) CERTIFICATIONS Google• Waze Ad Fundamentals (Academy of Ads)• Waze Ads Advanced (Academy of Ads)• Google AdWords• Google Mobile Advertising• Google Display AdvertisingUniversity of San Francisco• Advanced Social Media• Search Engine Optimization• Integrated Online Strategies• Advanced Interactive Marketing and Measurement• Search Engine Marketing and UsabilityMicrosoft• Expert User in Excel (Microsoft) Market Motive• Email Marketing Foundations• PPC Foundations• SEO Marketing Foundations• Mobile Marketing Foundations• Conversion Optimization Foundations• Content Marketing Foundations• Social Media Foundations• Digital Marketing Foundations• Web Analytics FoundationsFacebook Blueprint: • Instagram for Business• Instagram Ad Types• Facebook and Instagram• Instagram Buying Objectives COMMITTEES• Association of National Advertisers: Measurement and Accountability• Association of National Advertisers: Customer Experience
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