Sharon Rosa-Bohrer
Customer Marketing Manager | Transforming the Customer Experience | Driver of customer engagement, loyalty, and retention.
- Role
- Connector, Early Adopter at Customerx Community
- Location
- Sarasota, FL, US
- LinkedIn followers
- 500 followers
About Sharon Rosa-Bohrer
Fueling Brand Loyalty Through Elevated Customer Experiences As a Customer Marketing Manager, I\'m dedicated to transforming the way businesses connect with their customers. My passion lies in enhancing the customer experience and optimizing touchpoints to drive customer retention, loyalty, and lifetime value. What I Bring to the Table A customer-centric mindset that strengthens relationships and turns customers into advocates. Exceptional skills in understanding customer needs, mapping their journeys, and fostering engagement. Proven track record in leveraging CX metrics and insights to craft action-oriented solutions. A knack for strategic planning, cross-functional collaboration, and effective marketing strategies. Love for leading cross-functional teams, emphasizing strong relationships, a shared vision, and creativity. Leadership Highlights At QuidelOrtho, I developed and led customer experience and service marketing in partnership with cross-functional teams to provide customers with superior service and support, driving industry-leading customer satisfaction, loyalty, and an impressive 98% customer retention rate and $56M in service revenue. With StrongMind, I directed B2B marketing efforts for educational SaaS solutions with cross-functional teams to support product launches and business development campaigns that achieved a 10% increase in student acquisition with partner schools. Additional Experience With eight years of pharmaceutical product marketing experience, I led the national launch of a major brand to both B2B and B2C markets at Knoll Pharmaceuticals. I also directed the relaunch of cardiovascular products in the latter stages of the product life cycle into niche customer markets at Roberts Pharmaceuticals. My Key Strengths Include Go-to-Market Strategy and Product Launches Storytelling, Positioning, and Messaging Cross-functional Leadership & Collaboration Customer Experience Management Sales Enablement and Training Collaborative and Action-Oriented B2B and B2C Marketing- Pharmaceuticals, Edtech SaaS, Medical Diagnostics Market Insights, Competitive Intel, and Integrated Campaigns Customer Engagement and Advocacy Content Marketing Problem-Solving Let\'s connect and explore new ways to fuel brand loyalty through exceptional customer marketing. Reach out to me at s••••••••@gmail.com or connect on LinkedIn!#CustomerMarketing #CXExpert #BrandLoyalty #LinkedInProfile
Experience
Connector, Early Adopter
Jan 2024 — Present · US
Empowering CustomerX Pros by fostering meaningful networking through dynamic events, while delivering valuable content to inspire continuous growth and excellence in our community and industry. More details on how to join, coming Spring of 2024!
Education
Rutgers University–New Brunswick
Bachelor's degree
NYU Stern School of Business
Master of Business Administration - MBA
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