Sharon Mostyn
Subject Matter Expert - Marketing Lead @Score Mentors Southwest Florida
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WORK HISTORY
Subject Matter Expert - Marketing Lead @Score Mentors Southwest Florida
Cape Coral, FL, US
Subject matter experts are exactly what they sound like—experts and leaders in a specific area or industry. They provide narrowly focused advice about specific areas of business, in this case, marketing.Not only do SCORE subject matter experts serve as a resource for business owners, they help other SCORE mentors by sharing their niche expertise. Subject matter experts volunteer in a variety of ways- As an industry expert: When mentees need targeted, specific help in a particular industry, subject matter experts can be called into co-mentor- In a skills-based capacity: Mentors with experience in areas such as marketing or web design may work with multiple clients in an array of businesses- Through workshops: SCORE subject matter experts host local and online workshops.
EDUCATION
University of Florida
UF SSTP (Summer Science Training Program)
Villa Julie College
BS, Management Information Systems
King's College
AA, General Studies with a concentration in Computer Science
SKILLS
ABOUT SHARON MOSTYN
Specialties: Affiliate Marketing, Email Marketing, PPC SEM, SEO, Social Media Marketing & Networking, Print and DRTV Media Buying, Web AnalyticsGoogle-certified marketing management professional with direct response and e-commerce experience, achieving increasingly responsible positions over a 30+ year period. Responsible for annual marketing budgets in excess of $40MM, as well as managing a team of 8 and exceeding sales projections by nearly 25%. Online client successes include click-through rates as high as 25%, sales conversion rates as high as 18%, and up-sell rates as high as 50%.
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