Sharon McLenahan

About Sharon McLenahan

Accomplished Marketing leader with outstanding results in a range of highly respected businesses. Proven track record in driving topline growth by building brands and innovation, and stronger profits through cross functional collaboration. Demonstrated excellence in applying CPG best practices to new industries to deliver quick impact, and building strategic plans to lay foundation for long term growth. Deep experience in leading organizations through challenging change initiatives and employee engagement programs. Known for: revitalizing challenged legacy businesses with fresh plans and innovation, developing new strategies and plans for growth, applying CPG Marketing best practices to non-CPG businesses, collaborative leadership, general manager approach, new product process and launches, differentiation and repositioning, P&L growth Specialties: Consumer goods, B2B2C, food and beverage alcohol, innovation

Experience

1. Consultant

   Apr 2014 — Present · Chicago, IL, US

Education

• Loyola University Chicago

  MBA, Marketing

  1982

• Gies College of Business - University of Illinois Urbana-Champaign

  BS, Business Management, Marketing

  1975 — 1979

Skills

• Brand Management
• Consumer Products
• Shopper Marketing
• Innovative Thinking
• Pricing Strategy
• Financial Management
• Brand Development
• P&L Management
• Organizational Development
• Leadership
• Customer Insight
• Market Research
• Brand Equity
• Change Management
• Alcoholic Beverages
• Leading Change
• Market Planning
• Social Media Marketing
• Strategic Planning
• Product Innovation
• Marketing
• Sales Operations
• Advertising
• Fmcg
• Profit Maximization
• Profit Improvement
• Marketing Strategy
• Team Leadership
• Sales Support
• Managerial Finance
• Fast-Moving Consumer Goods (Fmcg)
• Sales Promotion
• Marketing Research
• Segmentation
• Digital Marketing
• Organizational Change
• Strategy
• Pricing
• Cross-Functional Team Leadership