Sharon McCarthy
Accelerating AI Adoption | Ex-Discovery, TacoBell, Kraft, Startups | Former Marketing Executive, Expertise in Business Transformations
- Role
- Advisor at Narratize
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Sharon McCarthy
Strategic Marketer with- 3x Business Turnaround Success- Expertise in Technology Adoption by Users, Customers, and Advertisers- 961 Hours of Training in Behavioral Economics- 20+ Years as VP of MarketingBrands:Taco Bell, Kraft, Discovery Channel, The Picture People (Hallmark), Startups#Turnaround #BrandPositioning #BrandDevelopment #marketresearch #gotomarket #innovation #customerexperience #cx #behavioralscience #behavioraleconomics #marketingstrategy #marketing #innovation #customerinsights #AIAdoption
Experience
Advisor
Feb 2025 — Present
As a member of Narratize\'s Customer Advisory Board, I provide strategic guidance that influences Narratize\'s product roadmap and go-to-market strategy, sharing industry expertise as Narratize revolutionizes how companies approach new product development.
Education
University of Delaware
Bachelor of Science (BS), Business
The Wharton School
MBA, Entrepreneurial Managment
Skills
- B2b Marketing
- Leadership
- Healthy Lifestyle
- Cpg Industry
- Marketing Communications
- Market Research
- Brand Management
- Cross-Functional Team Leadership
- Content Strategy
- Marketing Strategy
- Mobile Applications
- Retail
- Loyalty Marketing
- Direct Marketing
- Business Innovation
- Program Management
- Marketing
- Innovation Consulting
- Social Media Marketing
- Thought Leadership
- Marketing Management
- Market Analysis
- Email Marketing
- Brand Development
- Management
- Advertising
- Consumer Products
- Product Innovation
- Merchandising
- Development & Implementation of Marketing Plans
- Strategy
- Strategic Planning
- Business Development
- Digital Marketing
- Relationship Marketing
- Qsr
- Restaurants
- Go-to-Market Strategy
- Specialty Retail
- Fast Casual
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