Sharon Camarero
Associate Digital Marketing Manager at Nordstrom | CRM Email Marketing | Martech Professional
- Role
- Associate Digital Marketing Manager at Nordstrom
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Sharon Camarero
As a bilingual marketing professional with over 15 years of experience, I am committed to achieving goals and driving results. I have a proven track record of developing and executing successful traditional and digital marketing strategies for international companies.With a keen analytical mind and commercial acumen, I have the ability to identify key opportunities and make informed decisions that maximize ROI. Furthermore, my strong interpersonal skills enable me to build positive relationships with team members and key stakeholders, while effectively managing marketing agencies and vendors to align with our objectives.My passion for marketing combined with my expertise and experience make me a valuable asset to any organization seeking to drive growth and achieve their marketing objectives.
Experience
Associate Digital Marketing Manager
Nov 2021 — Present
As a CRM Associate Digital Marketing Manager, my focus is on creating successful triggered campaigns for both Nordstrom and Nordstrom Rack brands. By utilizing data-driven insights, I am able to ensure that we are communicating with our customers in a relevant and timely manner, meeting their unique needs and exceeding their expectations.•Manage strategy and execution of Email Marketing Triggered & Lifecycle Campaigns (end to end process)•Support and Development of Transactional Email Campaigns with Product and UX teams.•Collaboration on Post-purchase communications and Customer Satisfaction projects to improve and execute best practices in the industry.•Work cross-functionally with Analytics, Creative, UX, Product to support CRM Campaigns development, execution, and measurement.•Manage and work alongside our Email Marketing Vendor (Bluecore) in a daily basis to define objectives, road maps, and execution of Email Marketing triggered campaigns.•QA Email campaigns to ensure no errors, correct linking and the right audiences are being targeted with the right messages.•Built and presented weekly, monthly, and quarterly reporting of campaign performance, opportunities, and next steps to key stakeholders and leadership.•Analyze and summarize data from external sources such as Google Analytics and our vendor\'s platforms as well as internal data from Tableau and New Relic dashboards.
Education
CETYS Universidad
Bachelor of Business Administration - BBA, Marketing/Gestión de marketing, general
2004 — 2009
Universitat de Barcelona
Mercadotecnia, Mercadotecnia
2008 — 2008
UC San Diego Extended Studies
Digital marketing, Marketing
2018 — 2019
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