Sharon Bayne

WORK HISTORY

SKILLS

ABOUT SHARON BAYNE

CARING: I demonstrate strong empathy and genuine concern for my colleagues and clients. COLLABORATIVE TEAM PLAYER: I am comfortable working in a collaborative fashion, a changing environment, and I can easily manage multiple priorities. PASSION FOR QUALITY AND CONTINUOUS IMPROVEMENT: I am always looking to learn and solve problems. I am a strong analytic, detail oriented, adaptable and strive to find ways to make things better. EFFECTIVE: I have had the pleasure of helping clients (with budgets of $100K-$3M+) achieve their marketing goals for over 30 years. I possess a strong passion for helping businesses achieve their goals and believe that transparency, accountability and that a positive agile and results oriented approach, using insightful data is key. Guessing is simply not an option today. These are a few of my proud achievements to date :* By being a well-prepared and experienced negotiator, I have been able to maximize results for many National, Regional and Local clients - generating additional exposure, without increasing the clients’ budgets.* Generated increased awareness and drove strong sales growth for National, Regional retail clients like Robins Donuts, Ashley Furniture to name a few.* Launched the Park ‘N Fly brand at Winnipeg James Armstrong Richardson Airport, creating 50 percent year over year growth in sales in the first two years, and increased online sales by more than 50 percent.* Collaborated with the marketing team at the Manitoba Museum to achieve their visitor goal in just six months.* Instructor for the Media Buying Course at Red River College in conjunction with the Advertising Association of Winnipeg for five years, increasing enrollment each year. Using an unbiased approach, I taught the students (Business Owners, General Managers, Marketing Directors, including Media reps) how to analyze the reps’ presentations, analyze industry data and how to develop a customized plan for corporate case studies.* Established strong long term relationships with media reps, General Sales Managers and have been fortunate enough to work with some amazing, and very smart mentors over the years that have never faltered from seeing the potential in me and have been there to help me grow. I am deeply grateful for these long-term, mutually-beneficial collegial relationships.