Sharon Cohen

About Sharon Cohen

Passionate about building breakthrough brands and driving audience growth, I’m a seasoned marketing executive with deep experience across digital, streaming (AVOD/SVOD/FAST), live experiences, and brand partnerships. For 20+ years, I’ve led cross-functional teams to deliver integrated strategies that meet ambitious goals while stewarding resources wisely. I thrive in high-growth environments, especially those blending creativity, analytics, and mission.Streaming & Digital Media | CTV | FAST | AVOD | SVOD | Performance Marketing | Integrated Campaigns | Experiential Strategy | B2B & DTC Marketing | Partner Marketing | Brand Building | Cross-Functional LeadershipBRAND BUILDINGAt Sensical, I helped establish the brand in a crowded AVOD market through positioning focused on safe, enriching content and curated discovery. At Cricket Media, I led a full brand overhaul to unify legacy magazines, a new reading app, and digital subscription products into one modern ecosystem—aligning voice, logos, messaging, and consumer journeys across every touchpoint.CROSS-FUNCTIONAL LEADERSHIPMultidisciplinary collaboration is key to driving innovation, minimizing roadblocks, and maximizing resources. While managing all aspects of large-scale projects with $1MM+ budgets, I successfully led diverse teams: engaging with Creative to develop our brand voice, consulting with Legal on compliance, securing performers with Talent, defining targets/honing digital and social marketing strategy with Audience Science, and partnering with Production teams to deliver an exceptional client experience. EXPERIENTIAL MARKETING STRATEGYLaunching first-ever live events require next-level strategic planning. I led the team that successfully took JoJo Siwa on tour, resulting in a 97% sell-out across 75 markets grossing $18M. 50+ 2020 North American dates were on track to perform similarly with a 75% avg. sell-out pre-COVID.RESOURCE STEWARDSHIPIt’s crucial to find ways to cut costs without compromising immediate goals or long-range vision. I’m skilled at maximizing impact on lean budgets—leveraging editorial, creator, and platform partnerships to drive growth. By sourcing contractors and vendors directly, I delivered $2M in cost savings and maintained high production value.INTEGRATED MARKETINGI built a 60+ person team to support $1B in revenue at Nickelodeon and led multiplatform brand campaigns across TV, digital, social, & retail. Whether launching a new product, show, or platform, I ensure consistency from creative to conversion.91••••••28 | s••••••••@gmail.com.

Experience

1. Chief Marketing Officer

   Cricket Media

   Feb 2025 — Present

   I lead all marketing initiatives for Cricket Media, including the iconic portfolio of Cricket print titles, Sensical’s AVOD/SVOD/FAST streaming platforms, and new reading apps. Following Cricket’s acquisition of Common Sense Networks, my role expanded to include brand, acquisition, and lifecycle marketing across a broader suite of family-focused media products.I oversee performance and lifecycle marketing (email, digital, social) for print subscriptions, improve retention and renewals, and lead go-to-market efforts for new digital products. I also direct creative strategy, analytics, and unpaid growth via organic and earned tactics—leveraging advocates, gift guides, and editorial to build awareness and drive conversions on a lean budget.Key Achievements:Launched a new subscription reading app in partnership with a Chinese development team, co-developing app store and promotional assets to ensure market fit for U.S. audiences.Delivered 3x SVOD (Amazon Prime Channels) subscription performance vs. Year 2 projections by optimizing metadata, platform presence, and aligning promotions to key cultural moments.Overhauled Cricket’s brand identity—introducing new positioning, logos, and cohesive visual systems across legacy and digital-first products.Audited the full consumer journey across products, removed friction points, and transitioned the legacy newsletter into a storytelling-driven, parent-focused format.

Education

• The Wharton School

  Bachelor’s Degree, Economics with Marketing Concentration

Skills

• Partnership Marketing
• Online Advertising
• Entertainment
• Integrated Marketing
• New Media
• Digital Media
• Sponsorship
• Strategic Partnerships
• Interactive Marketing
• Marketing Communications
• Interactive Advertising
• Advertising
• Media Planning
• Branded Entertainment
• Marketing
• Online Marketing
• Digital Strategy
• Digital Marketing
• Relationship Marketing
• Social Networking
• Broadcast
• Television
• Advertising Sales
• Customer Insight
• Brand Management
• Content Strategy
• Marketing Strategy