Sharon Koretskov
Creative Marketing Strategist | Crafting Impactful Brand Narratives | Storyteller | Connecting Brands & Audiences
- Role
- Marketing Associate at Instant Pot Brands
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Sharon Koretskov
Hello, there! I’m a brand-focused marketer drawn to the space where positioning…
Experience
Marketing Associate
Jun 2024 — Present · Chicago, IL, US
Own cross-functional execution of national campaigns across email, web, and app—driving storytelling, creative development, and channel strategy for a brand reaching millions of customers.•Launched 100+ email marketing campaigns with over 16M sends, increasing click-through rates by 183% year-over-year through cultural relevance, strategic segmentation, and strong creative.•Led Instant Pot’s website redesign, partnering with leadership and design teams to reimagine brand expression, UX flow, and storytelling across dozens of product and recipe pages.•Collaborate across teams (culinary, retention, creative, e-comm) and external partners to deliver timely, on-brand work—from CTV ads to email journeys to push notifications.•Develop campaign messaging and creative briefs that translate product launches, cultural moments, and brand pillars into compelling, consumer-first storytelling.•Execute integrated, multi-touch campaigns across owned and earned media—while also supporting agency-style creative work in-house, from copywriting to campaign concepting.•Partnered with leadership to refresh the brand’s tone of voice and copy guidelines, enabling consistent brand expression across Instant Pot’s digital ecosystem.•Analyze campaign performance and A/B test creative variables (subject lines, offers, formats), driving optimizations that inform long-term strategy and storytelling tactics.
Education
University of Wisconsin-Madison
Bachelor of Science - BS, English, Creative Writing
2018 — 2022
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.