Sharon Karlsberg
ZS Principal & Leader, Oncology Solutions
- Role
- Principal at ZS
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Sharon Karlsberg
During my 20 year career at ZS Associates, I have worked on variety of marketing, R&D and strategy issues with leading biopharmaceutical manufacturers. My experience includes both qualitative and quantitative market research, brand strategy, competitive readiness and scenario planning, clinical development planning, field force design and new product launch. My therapeutic area expertise spans many specialty markets, including significant depth in oncology (solid tumors and hematological malignancies). In recent years, I have spent the majority of my time focusing on oncology engagements, from long-term strategy development for maturing products to early-stage product profile testing, as well as developing techniques to assessing the potential effect of biosimilars. I have directed qualitative and quantitative market research with thousands of physicians, nurses, administrators and KOLs over the past nine years. I also have significant experience with in-depth patient research spanning sensitive disease areas such as breast cancer, asthma, end-stage renal disease, and pediatric growth hormone deficiency. My own advanced moderation skills include focus groups with physicians, nurses, and caregivers, as well as facilitation of physician-patient “dialog” studies involving simulated office visits for select therapy areas.Specialties: Therapy area expertise in Oncology (all solid tumors), Hematology/Oncology, Type II Diabetes, Asthma, Thrombolytics, Growth Disorders, HIV, HBV, End Stage Renal Disease, Chronic Kidney Disease
Experience
Principal
Sep 2004 — Present · San Francisco, CA, US
Sales and marketing consulting for pharmaceutical, biotechnology, medical device and diagnostic companies. Focused expertise in design and implementation of-Marketing strategy-Competitive strategy-Primary market research-In market and new market forecasting-Disease area strategy and portfolio optimization-Marketing mix allocation-Commercial organization development-Sales force strategy and sizing-Incentive compensation
Education
University of California, Berkeley, Haas School of Business
Master of Business Administration - MBA, Healthcare Management
Dartmouth College
BA, Genetics, Cell & Developmental Biology
1992 — 1996
Skills
- Market Research
- Type 2 Diabetes
- Asthma
- Hiv
- Management Consulting
- Hematologic Malignancies
- Skin Cancer
- Oncology
- Cancer Treatment
- Biotechnology Industry
- Qualitative Research
- Pharmaceutical Industry
- Breast Cancer
- Quantitative Research
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