Sharon Rebecca Gunawan
Sr UX Designer at Samsung Electronics America
- Role
- Senior Ux Designer at Samsung Electronics America
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
Experience
Senior Ux Designer
Feb 2023 — Present · Mountain View, CA, US
Cart & Checkout Vision Work- Drove the optimization of lower-funnel experiences—specifically cart and checkout—across desktop and mobile web, delivering seamless and data-informed user journeys through strategic UX enhancements- Worked on the redesign of the checkout flow by reordering steps (address before payment), resulting in a 25% increase in conversion continuation rate- Addressed a key NPS issue by fixing price inconsistency between cart and checkout, improving user trust, and reducing drop-off.Payment- Integrated digital wallet options with a focus on Samsung Pay, improving checkout speed and increasing conversion rates by 2%- Designed and enhanced My Wallet experience, enabling users to add, edit, and manage Saved Cards, improving usability and reducing friction during checkout- Implemented split card payment functionality, giving users flexible payment options and increasing satisfaction in high-consideration purchases.Carrier Experience- Designed and implemented an intuitive carrier setup flow on Samsung.com, enabling effortless device activation and service connection to AT & T, T-Mobile, and Verizon at purchase- Acted as the subject matter expert (SME) for carrier-related mobile experiences, overseeing the end-to-end UX from product detail pages through to checkout across all supported carriers and platforms.Home Appliances- Executed a comprehensive UX revamp for the entire Home Appliances category and collaborated closely with both U.S. and global headquarters teams to ensure seamless implementation, while aligning with U.S-specific business requirements and market expectations.
Education
BINUS University
Junior High/Intermediate/Middle School Education and Teaching
2010 — 2014
International Technological University (ITU)
Master of Science - MS, Digital Arts
Green River College
High School Diploma
2014 — 2015
Academy of Art University
Bachelor of Fine Arts, Fashion Marketing
2016 — 2019
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