Sharon Guarascio
- Role
- Senior Principal of Product Management, Loyalty Technology at Oracle
- Location
- Branford, CT, US
- LinkedIn followers
- 500 followers
About Sharon Guarascio
Welcome to my LinkedIn Profile! My name is Sharon Guarascio, a Turnaround…
Experience
Senior Principal of Product Management, Loyalty Technology
Jun 2020 — Present
I progressed through a series of roles from Product and Technical Account Manager (CrowdTwist) to Director of Solutions Architecture (CrowdTwist) to Senior Director of Pre-Sales Solutions Engineering (CrowdTwist) then VP of Pre-Sales Engineering and Operations (CrowdTwist, later into VP and now Senior Principal of Product Management, Loyalty Technology (Oracle) As part of my job duties, I train sales engineers/sales representatives globally on CrowdTwist platform that produces $20M yearly. Other responsibilities were, managing solution architect team of six individuals, responsible for the advising clients on the delivery of the CrowdTwist platform. Lastly, I conducted webinars on various topics and shared across whole company, including partners and clients. Key Achievements: • Demonstrated CrowdTwist‘s goals and objectives and provided potential clients with information on simplicity of integration process by chairing sales meetings as Product Representative. • Addressed client needs and assessed sales pipeline to guarantee on-time attainment of sales targets and spearheaded coaching of 100 global field sales representatives within sales engineering. • Met with sales/sales engineering teams on regular basis to analyze sales pipeline and pinpoint region-specific pain points, such as additional training, client requirements, and product needs, preparing 50% revenue growth surge for platform. • Coordinated with partner’s team to negotiate agreements supporting platform from functional and sales/post-sales perspectives to strengthen strategic partnerships, including system integrator and complementary platform technologies. • Organized weekly meetings with technical product teams and marketing counterparts, developed monthly release processes/external communicators, and conducted educational sessions for internal teams on new products. • Managed improvements and redesign of CrowdTwist\'s admin tool, positioning company to collect $2-10M in extra sales.
Education
Fairfield University
Bachelor of Science - Dolan Business School, Marketing, with emphasis on Mathematics
2000 — 2004
Skills
- Marketing
- E-Commerce
- Email Marketing
- Brand Development
- Online Advertising
- Advertising
- Direct Mail
- Digital Media
- Social Media
- Leadership
- Strategic Partnerships
- Integrated Marketing
- Digital Strategy
- Online Marketing
- Project Management
- Affiliate Marketing
- Account Management
- Loyalty Marketing
- Direct Marketing
- Management
- Content Management
- Digital Marketing
- Customer Acquisition
- Analytics
- Marketing Strategy
- Web Analytics
- Loyalty Programs
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