Sharon Deutsch

About Sharon Deutsch

Strategic insights executive with proven expertise developing growth strategies for iconic brands across Fortune 100 companies and high-growth startups. Combines qualitative mastery and quantitative rigor to transform consumer understanding into actionable business recommendations. Extensive experience across CPG, EdTech, and Healthcare sectors as both an integrated team member and project-based consultant. Core Strengths-Delivering breakthrough insights in fast-paced, competitive environments -Designing and executing comprehensive research across qualitative and quantitative methodologies -Driving innovation through disruptive thinking and strategic foresight -Translating complex consumer needs into compelling business opportunities -Leading engaging workshops and moderating sessions that activate insights Significant expertise leading large strategic projects for iconic brands at top-tier global consumer driven organizations; PepsiCo, Kraft, Sara Lee, Kellogg\'s, Unilever, MARS/Wrigley, Blue Cross Blue Shield Global Market Research | Segmentation | Pipeline Development | Brand Architecture | Pack Design | Brand Equity/Communication Development and Testing | Concept Creation | Product Optimization and Testing | Shopper Journey Mapping | e-commerce

Experience

1. Brand Insights Lead - Qualitative

   Blue Cross Blue Shield Association

   Feb 2024 — Present · Chicago, IL, US

   Recruited to build and lead the company\'s first dedicated qualitative insights function. Pioneered AI-driven research capabilities through strategic integration of NLP and LLM technologies, transforming complex and high volume qualitative data into actionable strategic insights. Enhanced customer experience informed data-driven decision making across BCBSA National Enterprise and 34 BCBS plans while mentoring junior associates and driving adoption of innovative analytical approaches.

Education

• Northwestern University - Kellogg School of Management

  Master of Business Administration - MBA

• Northwestern University

  Master of Science - MS

Skills

• Strategic Partnerships
• Advertising
• Marketing Research
• Consumer Insights
• Voice of the Customer
• Positioning
• Segmentation
• Emotional Branding
• Branding & Identity
• Strategic Planning
• Brand Equity
• Consumer Insight
• Strategy
• Brand Developement
• Brand Development
• Talent Management
• Customer Experience
• Marketing Strategy
• Leadership
• Focus Groups
• Product Development
• Natural Foods
• Business Insights
• Market Research
• Customer Research
• Brand Architecture
• Advertising Research
• Brand Management
• Customer Insight
• Innovation
• Product Innovation
• Ideation
• Fmcg