Sharon Burkle
Owner, Creative Director @Big Ole Bulldog Creative
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WORK HISTORY
Owner, Creative Director @Big Ole Bulldog Creative
Cranford, NJ, US
Business Management: Build business from the ground up developing processes, analyzing market viability, and generating sales leads.• Creative Vision: Establish and guide the overall creative direction for Big ‘Ole Bulldog Creative, ensuring all projects align with the brand’s identity and strategic goals.• Client Relationships: Cultivate and maintain strong relationships with clients, understanding their needs, presenting ideas, and ensuring satisfaction with the final deliverables.
EDUCATION
Montclair State University
Art Teacher Education
University of Hartford
BFA
SKILLS
ABOUT SHARON BURKLE
With a love for all things design, my mission as a team leader and graphic design specialist is to develop creative visual strategy for marketing campaigns to increase sales and awareness through various marketing and retail channels. I like to dive into all aspects of the design process—from concept to collaboration to the finer details of execution. My design expertise crosses both print and digital realms, handling diverse projects like digital advertising, social media content, in-store signage, convention signage, and more. Well-versed in running a cross-functional design team in a fast-paced environment to achieve optimal results, I excel at guiding a team towards clear visual goals resulting in consistent campaign messaging and visuals across multiple touch points. No project is too daunting—I thrive on leveraging both in-house and external talent to seize every opportunity, all while keeping a mindful eye on deadlines and budget. Below is a summary of my skillset: Design Leadership and Management: Led all team conceptualization and development of branded campaigns. Oversight and approval of all campaign visuals. Steered brainstorming, provided creative and art direction, and trained staff for stakeholder presentations. Design Expertise: Encouraged design talent to push campaign visuals to highlight the product achieving an expanded marketing narrative and readily accessible consumer recognition. Challenged the team to create visuals that expanded the visual narrative when presented with a sparse product jacket design. Brand Design Development: Conceptualized and developed brand designs for high priority campaigns. Design Development: Guided in-house and out-of-house design talent in the development of compelling and consistent campaign visuals while simultaneously problem-solving any potential artwork delivery concerns. Resource Management: Successfully managed in-house design team overflow by utilizing out-of-house freelance talent to ensure projects delivered on schedule and within budget. Provided oversight of all campaigns to confirm consistent and cohesive visual branding and messaging across marketing channels to strengthen consumer awareness.
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