Sharon Brown
ABM, Demand Generation, Product, Digital, Go-to-Market leader across multiple verticals with repeatable revenue growth experience for the large Enterprise and Mid-Market segments.
- Role
- Sr Marketing Manager, Success Factors, Hcm at SAP
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Sharon Brown
OVERVIEWSelf-driven marketing leader with 15+ years of experience in building revenue generating marketing programs in Fortune 500 companies across multiple verticals. Areas of expertise include account based marketing, demand generation, product marketing, digital marketing and sales enablement. Well versed in partnering with sales, executives and marketing peers to develop and execute integrated account based marketing and vertical specific marketing motions that accelerate business growth. An intuitive strategic thinker who rallies her team toward optimal growth outcomes while leading by example and serving as a catalyst for positive changeSOFT SKILLS Relationship and consensus building while creating leverage through collaboration Cross-functional team player who negotiates across the organization and turns conflict into discovery Customer centric, data influenced, results driven Assume personal responsibility and leverages resources to drive results and problem solve. Able to successfully manage in a fast-paced, deadline-driven environment. Maintains balanced mix of strategic, tactical and creative skills.MARKETING TOOLSMicrosoft Office Suite/Teams Certified | Adobe Analytics| Google Analytics. CRM/Marketing automation tools: Eloqua | Salesforce | Salesforce Marketing Cloud | Pardot | MarketoProject Management: Workfront | Basecamp| Workzone | Six Sigma Green BeltKaizen specialist, with training in Process Improvement, and Lean Manufacturing. MARKETING EXPEREINCE (YEARS) Digital Marketing: 10 Marketing Operations: 9 Demand Generation: 8 Account Based Marketing: 8 Product Marketing: 9 Sales Enablement: 5 People Leader: 4CORE COMPETENTICIES Brand Management Project Management Media Agency/Vendor Management Strategic Planning Competitive Analysis Event (in-person/virtual) planning & Execution
Experience
Sr Marketing Manager, Success Factors, Hcm
Jul 2021 — Present · US
Education
Convention Industry Council
Certified Meeting Professional, Meeting and Event Planning
2012 — 2012
Project Management Institute
Project Management Professional, PMP
2013 — 2013
UCLA
Bachelor of Arts (B.A.), Political Science and Government
1992 — 1997
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