Sharon Abramson

Marketing Manager @Hilton Hotels & Resorts

Fort Lauderdale, FL, US

Oversee comprehensive digital advertising campaigns across multiple platforms, optimizing strategies to increase brand visibility and drive bookings.• Develop and execute targeted email marketing campaigns to drive customer retention and bookings.• Manage paid and organic social media presence, aimed at enhancing brand awareness, engagement, and loyalty.• Coordinate PR and community relations efforts to secure media coverage and partnerships, including influencer collaborations, increasing the property\'s exposure and positioning it as a premier destination.• Utilize reporting and analytics tools to track marketing performance, analyze data, and make data-driven decisions to optimize marketing strategies and ROI.• Oversee all photo and video shoots and creation of all sales and guest collateral• Lead annual and quarterly marketing strategy development and budget creation, aligning with business objectives and market trends to ensure competitive positioning and revenue growth.• Collaborate with cross-functional teams including sales, revenue management, F&B, front desk and operations to ensure cohesive marketing efforts and maximize results.

University of Florida

Bachelor's degree

Yale School of Management

Certificate

Cornell Peter and Stephanie Nolan School of Hotel Administration

Certificate

Plantation High School

Diploma with honors