Sharon Pewitt
Brand Marketing Director | Restaurant & QSR Marketing
- Role
- Director of Marketing at Golden Chick
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Sharon Pewitt
I got my start at Loomis Agency where the philosophy was simple. You don\'t have to outspend your competition, you just have to outthink them. That stuck with me and it still shapes how I approach every brand challenge today.I\'m a restaurant marketer who loves the puzzle. The guest insight, the data, the brief that doesn\'t quite add up yet. Food fills a different need for every person and finding where a brand fits in someone\'s life is the part of this work I never get tired of.
Experience
Director of Marketing
Nov 2023 — Present · Dallas, TX, US
Direct marketing strategy in partnership with a 6-person internal team and agency partners, overseeing strategy, analytics, media, production, planning, and budgets while fostering collaboration and ensuring systemwide alignment.• Oversee brand and media strategy for a 250+ unit franchise system (30+ corporate locations), while partnering with digital, loyalty, and creative leaders to align all guest-facing touchpoints.• Own the National Advertising Fund (NAF) budget and guide 24 Co-Op media plans, balancing national brand initiatives with local market needs.• Drove brand strategy and creative direction from LTO campaigns to menu innovation, ensuring consistency with the brand’s “Southern Soul with a Texas twist” positioning.• Incorporated digital marketing into a 25+ year legacy brand, modernizing channels and media mix for long-term growth.• Partner cross-functionally with Operations, Accounting, IT, Training, and Franchise leadership to launch new products, systemwide campaigns, and promotional offers.• Lead menu category strategy, product brief development, and LTO testing programs from culinary ideation through post-launch analysis.• Spearhead new product development across 8 LTO introductions, owning go/no-go testing models, findings reports, and launch execution.• Champion pre-launch menu and LTO testing programs to validate performance and protect sales before rollout, identifying risk and building data-backed cases for go/no-go decisions.
Education
Texas A&M University
Bachelor’s Degree, University Studies Business - Marketing
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