Sharon Mocciaro
Hq Brands Coordinator (Haier, Candy, Hoover) @Haier Europe
Signup · Get unlimited contacts
WORK HISTORY
Hq Brands Coordinator (Haier, Candy, Hoover) @Haier Europe
Brand Strategy & Guidelines: development of the central brand strategy for all European markets and creation of Brand Guidelines covering all touchpoints (digital, offline, retail, events, media), ensuring a distinctive and unified brand presence across regions.• Asset Creation & Production: conception and development of materials for ATL/BTL, OOH, retail and trade campaigns; management of photo and video productions (TVC, social content, 3D product videos, institutional footage) in collaboration with creative agencies and internal teams.• Digital Asset Management: oversight of all digital touchpoints, such as websites, landing pages, social media, e-commerce and marketplaces (e.g. Amazon), paid and promotional campaigns, ensuring alignment with brand identity, high content standards and message relevance along the entire customer journey.• Events & Sponsorship: planning and execution of international events and sports partnerships (ATP Tennis, Liverpool FC, PSG), as well as participation in major trade fairs (EuroCucina, IFA Berlin, Fuori salone) to strengthen brand equity and engagement with consumers and partners.• KPI, Media & Performance: definition, tracking and analysis of key brand and campaign KPIs in partnership with the central media team, including testing and measurement of media plans and overall communication effectiveness.• Project Management & Cross-country Coordination: leadership of cross-country and cross-product line initiatives, ensuring operational alignment, on-time execution and collaboration among central, regional and local teams.• Stakeholder Management: cultivation of strong relationships with agencies, suppliers, partners and internal stakeholders to guarantee effective delivery of brand and communication strategies.
EDUCATION
Università Cattolica del Sacro Cuore
Master's degree in Modern Languages for Communication and International Cooperation
Università degli Studi di Bergamo
Bachelor's degree in Modern Foreign Languages and Literature
ITCG Jacopo Nizzola
High school degree in International Relations for Marketing
ABOUT SHARON MOCCIARO
Brands Coordinator with international experience in multi-brand and multi-country environments, specializing in brand strategy, omnichannel communication, and European event management, with a strong focus on digital, media, and data-driven marketing. Skilled in end-to-end management of cross-functional projects, coordinating internal teams, agencies, and stakeholders, and overseeing content production to ensure brand consistency and performance-driven results. Master\'s degree in International Management and Bachelor\'s degree in Modern Foreign Languages and Literature (English and Chinese languages). Outgoing, determined, ambitious and curious. I consider myself a precise and organized person, although with a creative side.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.