Sharon Margules
Associate Director of Strategy & Planning at Razorfish
- Role
- Associate Director of Strategy & Planning at Razorfish
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
Experience
Associate Director of Strategy & Planning
Sep 2023 — Present · Boston, MA, US
Client: VanguardDrives results as Associate Director of Paid Media Strategy & Planning for a B2C financial services brand, executing high-performing cross-channel campaigns.Crafts data-driven media strategies to boost brand awareness, drive consideration, and accelerate customer acquisition across digital and traditional channels.Manages multi-million-dollar budgets, optimizing media performance, and leading cross-functional teams to deliver strong results.Leads client communications as the primary contact, ensuring seamless service and strong relationship management.Leverages data insights to inform decision-making and drive continuous optimizations.Mentors junior talent, ensuring high-quality work, optimal media performance, and exceptional client service.Conducts competitive and audience analysis to guide strategic media planning.
Education
Tulane University - A.B. Freeman School of Business
Business Administration and Management, General
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