Sharon Loh
Storyteller for B2B Tech/IT Consulting
- Role
- Head of Americas Marketing at Beyondsoft
- Location
- Redmond, WA, US
- LinkedIn followers
- 500 followers
About Sharon Loh
I bring clarity and confidence to customer communications by studying customer behavior and extracting intent signals that shape narratives. This helps stakeholders and sellers connect more effectively with the potential customers. My competencies include: GTM planning and execution, digital marketing using AI tools to coordinate and control multiple agents in content development and marketing research. Past projects vary from campaign creation to execution, data-driven reports, positioning and messaging framework, event management, partner communications, and social media messaging.
Experience
Head of Americas Marketing
May 2023 — Present · Bellevue, WA, US
I lead Americas Marketing at Beyondsoft, partnering with business leaders to drive customer success. My accomplishments include developing a marketing plan to increase our brand presence on LinkedIn, simplifying content development, and strengthening sales enablement assets.Key accomplishments1. Launched Clear, Differentiated MessagingRefined the company\'s value propositions and used it to guide the full website relaunch, improving clarity, relevance, and positioning. Built a Strong LinkedIn PresenceGrew the company\'s LinkedIn organic followers by 2x in less than three years (from 65k to 191k+) through organic content, with a consistent 7%+ average monthly engagement rate from IT and business influencers, power users, and key decision-makers.3. Earned an AwardNamed one of the Top IT Managed Services Providers in the 2023 CIO Review, strengthening our brand credibility and market perception. Earned Media CoverageSecured four articles in CIO Review that highlighted our expertise in managed services, AI, and robotic automation.5. Developed Customer Stories That Connect Produced 20+ customer stories in three years, crafted to connect with IT influencers, power users, and key decision-markers.6. Growing internal influencersWorking across teams to spotlight subject matter subjects and getting their knowledge out into the world. Built multi-agent orchestration workflow with AICreated specs for AI system that takes an idea to building out content to social media amplification with humans making call at step.
Education
Ngee Ann Polytechnic
Business Studies Diploma, Business Studies
1990 — 1993
Management Development Institute of Singapore
Advanced Diploma in Mass Communications, Mass Communications
1996 — 1996
Product Marketing Alliance
Narrative Design Certified | Masters
University of South Australia
Bachelor of Arts in Communications & Media Management, Communications
1999 — 2000
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