Sharon Harrington
National Loyalty & Rewards Manager & Owner @WestJet
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WORK HISTORY
National Loyalty & Rewards Manager & Owner @WestJet
CA
Managed hundreds of millions in loyalty points redemptions for major financial institution travel rewards programs. This strategic management extended to government, retail, and employee-based benefit discount programs. • Achievement in Market Share Growth: Achieved an over-indexed market share of over 50% in top accounts through the creation of tailored contract and compensation models. Leveraging market insights, data analytics, and distribution channels resulted in increased revenue and growth. Ultimately becoming a top ranked sales channel. • Impressive Portfolio Growth: Recognized with the \"Fearless Leader Award\" in 2018 for the successful growth of the overall portfolio by 200% between 2015 and 2019. • Strategic Social Media Marketing: Managed air and vacation travel marketing campaigns on social media platforms for Loyalty Partners, leading to a significant increase in profitability, sales revenue and marketshare. • Managed and Developed Strategic Processes: To ensure fulfillment of service level agreements (SLA) for top-tier loyalty client programs, resulting in score levels of over 90% guest satisfaction.
EDUCATION
Sheridan College
Travel, Tourism & Hospitality Diploma (Honours)
Envision Group Canada
Executive & Leadership Development
Juliann Wiese Coaching & Consulting
Strategic Partnerships | Consultative Selling | Solution Sales & Negotiation
ABOUT SHARON HARRINGTON
Accomplished strategic advisor with over 25 years’ experience, specializing in corporate, leisure travel and loyalty programs, with a proven track record in sales, account management, brand marketing, operations, people development and negotiation. Passionate about enhancing customer engagement, collaboration and teamwork, build trustworthy partnerships and committed to driving sales to achieve outstanding results.
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