Sharon Kratochvil
Head, Global Analytics & Data @Capri Holdings Limited
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WORK HISTORY
Head, Global Analytics & Data @Capri Holdings Limited
New York, NY, US
Business leadership of the Capri Analytics & Data Transformation effort across Michael Kors, Jimmy Choo and Versace: Scaling unified customer data and analytics platforms, products and capabilities I developed for Michael Kors
EDUCATION
Stony Brook University
Ph.D., Economics
Stony Brook University
B.A., Economics
ABOUT SHARON KRATOCHVIL
Sharon Kratochvil, PhDGlobal Customer Data & Analytics Executive. Sharon is a visionary and pioneer in monetizing customer data and analytics to drive meaningful business outcomes. She has a proven track record of driving revenue growth and margin expansion for retailers through the creation of customer data assets, innovative customer capabilities and advanced analytic solutions. Sharon is a unique blend of Data Scientist, Customer Strategist, Solutions Architect, and Product Manager.Sharon excels in identifying connections and patterns others overlook, translating these insights into commercially viable, scalable solutions. She excels in navigating ambiguity, resolving complex problems, and operationalizing solutions quickly and effectively.Over her 30-year career, Sharon has built and led high-performing analytics & data teams that productize and democratized data and analytics capabilities. She excels in making complex concepts accessible to business decision makers, driving strategic initiatives and executing tactics to deliver material business value.Throughout her career, Sharon has worked with leading retailers across North America & Europe such as Citibank, Michael Kors, Kroger, Safeway, Ahold, Walgreens, Rite Aid, and Target as well as global consumer packaged goods companies including Proctor & Gamble, Unilever, Johnson & Johnson, and Kraft.Areas of Expertise: Big Data, Single View of Customer, Analytic and CRM Strategy, Data Strategy, Data Science, Predictive Analytics, Customer Analytics, Customer Lifetime Value, Segmentation, Digital Analytics, Marketing Analytics, Retail Analytics, Experimental Design, A/B Testing, Marketing & Media Measurement, Identity Resolution & Management, Data Privacy (GDPR, CCPA, etc.) & Browser Tracking Prevention, CRM, Decision Support - Dashboard and Reporting, Digital Marketing, Direct Marketing, Loyalty Marketing, Direct to Consumer, E-Commerce, Retail, Consulting, Customer Data Platforms (CDP), Adobe Analytics
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