Sharon Kieffer

Experience

1. Managing Partner

   Loft Growth Partners

   May 2011 — Present

   Sharon Kieffer has spent the majority of her 25+ year career as a successful innovator and business builder in the consumer packaged goods industry. As an executive at PepsiCo and Kraft Foods she leveraged her strong consumer and business insights to create and build over $2 billion of new CPG businesses around the globe. Most notably she worked to launch Aquafina and Starbucks ready to drink beverages in the US and expand the Philadelphia and Kraft cheese brands into new categories internationally. Today, she is focused on working alongside entrepreneurs to help create the next generation of differentiated and high growth CPG businesses.Loft Growth Partners joins with founders and management in emerging consumer products businesses capable of growing exponentially via an infusion of capital and management expertise.Focus Categories: Food Beverage Personal Care Home Care Pet Care Other Branded Consumer ProductsDue To Our Growth Perspective, Businesses Are Likely To Have Characteristics Of: Natural Organic Ethnic Specialty GourmetRevenue:Primarily within the $2 million to $25 million revenue range; Never pre-revenue businesses Ownership: Minority ownership stake as part of a partnership most common;Majority interest or complete buyout not atypical Investment Criteria: Founders/management team seeking a partner, not just an investor Powerful consumer-driven positioning with exceptional product fulfillment Strong sense of “proven-ness” based on in-market performance Exponential growth potential to at least $30+ million in revenue within 3 to 5 years Categories that immediately leverage our expertise Attractive go-to-market approach leading to sound long-term financial proposition

Education

• University of Wisconsin-Madison - School of Business

  MBA

  1988 — 1990

• Wisconsin School of Business

  BBA

  1984 — 1988

Skills

• Entrepreneurship
• Business Strategy
• Management
• Start-Ups
• Fmcg
• Go-to-Market Strategy
• Consumer Products
• Customer Insight
• Marketing Strategy
• Product Development
• Competitive Analysis
• Mergers & Acquisitions
• P&L Management
• Strategy
• Cross-Functional Team Leadership
• Market Research