Sharon Hagemann

Experience

1. Head of User Engagement

   Simo

   Jan 2024 — Present

   Next-generation cloud connectivity platform serving global consumer markets. Lead the organization’s end-to-end user engagement, lifecycle strategy, journey orchestration, and multi-channel communications across regions.• Own the full customer lifecycle (acquisition → onboarding → activation → engagement → retention → churn), ensuring all journeys and communications are personalized, compliant, and data-driven.• Lead segmentation and journey strategy, building dynamic user classifications, behavioral cohorts, and omnichannel messaging frameworks that improve conversion, satisfaction, and retention.• Design, execute, and optimize omni-channel campaigns across email, SMS, push, in-app, WhatsApp, and phone outreach; implement A/B and multivariate tests to optimize timing, messaging, and channel mix.• Act as the business owner for user engagement platforms and dashboards, partnering with Product, Engineering, Data, and Compliance to ensure governance, integration, user preferences, and communication controls.• Achieved four consecutive quarters of revenue and ARPU growth through lifecycle modernization, subscription optimization, segmentation improvements, and cross-functional execution.