Sharon Davis
Director/Business Development/Sales and Marketing Professional/Operations and Business Management
- Role
- Senior Digital Marketing Consultant at Ezmarketing Agency
- Location
- Lancaster, PA, US
- LinkedIn followers
- 500 followers
About Sharon Davis
I am a results-driven marketing leader with over two decades of experience. My passion…
Experience
Senior Digital Marketing Consultant
Apr 2022 — Present · Lancaster, PA, US
Direct the implementation of tailored marketing campaigns across channels, achieving a 53% increase in customer lead generation of portfolio • Drive revenue growth by increasing sales 33% through presenting tailored upsell and cross-sell opportunities to clients; ensure alignment with budget constraints to maximize ROI and client satisfaction• Conduct in-depth VIP client meetings to analyze current marketing campaigns, identifying opportunities to optimize strategies and drive growth, resulting in an average of 39% increase in annual e-commerce client revenue • Orchestrate cross-functional collaboration with Digital Services, Web Design, and IT departments to define project scopes, costs, and functionalities; implement new marketing strategies resulting in a $325K annual increase in new sales • Maintain monthly MRR accounts of $84K, totaling $1MM per year• Analyze project statuses for gaps in information assets, identify deficiencies; collaborate cross-functionally to swiftly gather required data, guaranteeing launch deadline of new projects at a 95% success rate • Evaluate campaign reports to determine client ROI; recommend tactical adjustments, to better conduct and achieve project goals, pivot as necessary• Research and monitor current industry trends for a diverse portfolio of clients in Health Care, Manufacturing, Professional Services including Law Firms, Therapist, IT Consultants and recommend improved strategies• Execute and facilitate collaborative discussions in internal meetings to evaluate project statuses, address impending deadlines, and identify client and agency needs, targeting a 25% improvement in overall project performance and client satisfaction
Education
Millersville University of Pennsylvania
Marketing Management Certification
Millersville University of Pennsylvania
Bachelor of Arts (BA)
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