Siddhartha Sharma
Martech leader on a mandate to leverage Gen AI for impactful decision making & analytical ecosystem
- Role
- Gen Ai Martech - Global Program Management Gtm Consulting at Fractal
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Siddhartha Sharma
I am a data and digital analytics professional focused on transforming customer experience and business performance through AI-driven insights, digital analytics, and intelligent automation. Over the course of my career, I have worked at the intersection of marketing, product, and data, helping organizations move from fragmented data to actionable intelligence that drives measurable business outcomes. My core expertise lies in- Digital analytics & tagging (Adobe / Google ecosystem)- Customer journey analysis & conversion optimization - AI-led insight generation and automation - Martech & Customer Experience Platform enablement I have consistently helped clients unlock value by turning data into decisions:1. Improved digital conversion rates by 15–30% by identifying and fixing high-friction points across customer journeys 2. Reduced insight generation time by 70–90% by implementing AI-powered analytics and automation frameworks 3. Delivered 20–35% improvement in campaign effectiveness through data-driven targeting, personalization, and content optimization 4. Lowered analytics and reporting costs by ~25% by streamlining tagging, governance, and automation 5.Enabled organizations to transition from reactive reporting to proactive, predictive decision-making I bring a strong blend of hands-on implementation expertise and strategic thinking, allowing me to not only design scalable data ecosystems but also ensure they drive real business impact. Currently, I am particularly interested in how Agentic AI and intelligent systems can further evolve digital experiences—from automation to autonomous decisioning
Experience
Gen Ai Martech - Global Program Management Gtm Consulting
Dec 2023 — Present · Gurugram, IN
Building AI/Gen AI-empowered E2E digital transformation capability at Fractal
Education
Indian Institute of Management Ahmedabad
Executive Program in General Management, Business Administration and Management, General
Christ The King College
Junior Cambridge, Science
Rani Laxmibai Public School
Senior Cambridge, Mathematics and Computer Science
Dr. A.P.J. Abdul Kalam Technical University
Bachelor of Technology, Computer Science & Engineering
2005 — 2009
Symbiosis Institute of Business Management, Pune
Master of Business Administration (M.B.A.), Information Technology Project Management
2011 — 2013
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