Rishabh Sharma

About Rishabh Sharma

Performance Marketing Specialist | Trainer | Engineer Turned Media Buyer Hello!…

Experience

1. Performance Marketing Specialist

   Nextladder

   Jan 2025 — Present · Bangalore Urban, IN

   At Next Ladder, every campaign is a revenue machine and I’m the one building and optimizing it.What I Do:Paid Ads Strategy & Execution: Specialized in Facebook Ads to generate qualified leads and booked appointments. From audience building to creative testing and scaling – every move is backed by performance metrics.Data Analytics & Insights: Deep dive into data to monitor CPL, lead quality, and appointment conversion rates. Real-time optimizations to ensure every dollar spent delivers maximum ROI.Funnel Architect: Building custom funnels designed to convert from first click to booked call. Tailoring user journeys to meet specific business goals with minimal drop-off.Automation Pro: Setting up smart automations using GoHighLevel (GHL) – from lead nurturing to appointment confirmations to drive efficiency and improve lead-to-sale flow.Creative & Audience Testing: Crafting laser-focused audience strategies and executing aggressive A/B tests to identify winning creatives. Scaling what works, cutting what doesn’t.Performance Reporting: Transparent reporting with a focus on actionable insights, so clients always know where their money is going – and how it’s growing.Key Wins:Consistently reduced CPL and improved lead quality across multiple client accounts.Optimized and scaled ad budgets with a clear focus on appointment rate improvements and revenue generation.Built predictable, scalable growth systems for service businesses across the US.

Education

• Gujarat Technological University (GTU)

  Diploma , Electrical engineering

  2018 — 2021