Kshitij Sharma

Experience

1. Senior Associate - Product, Unsecured Retail Business

   Hero FinCorp

   Jun 2024 — Present · Gurugram, IN

   Scaled and optimized the direct leads funnel for Unsecured Business Loans and Open Market Personal Loans by onboarding strategic partners, driving ~10x growth in 5 months while slashing TAT from 48 hours to 6 hours• Created an end-to-end digital journey for UBL with TAT under 24 hours, enhancing user experience and operational efficiency• Drove adoption of Account Aggregator in the Open Market Personal Loans journey from 6% to 68%• Optimized marketing campaigns to increase customer intent by experimenting with the content and timings• Created a separate incentive structure for the direct sales team to ensure their engagement based on number of disbursals as opposed to disbursal amount• Deployed special contests for internal sales teams to improve performance through reward-based incentives, leading to higher disbursals during the contest period• Reviewed organic business P&L to analyze trends and used it to strategize and make P&L projections for partnerships for the Annual Operating Plan• Designed a comprehensive Management Information System (MIS) to monitor and enhance lead quality, enabling data-backed decision-making for improved efficiency• Collaborated with cross-functional teams including IT, Policy, Compliance, and partner team to align on requirements and ensure smooth project execution.

Education

• SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

  Master of Business Administration - MBA

  2022 — 2024

• SVKM's Narsee Monjee Institute of Management Studies (NMIMS) - ASMSOC

  Bachelor of Business Administration - BBA

  2015 — 2018

• VIBGYOR Group of Schools

  ICSE

• Pace Junior Science College

  HSC

  2013 — 2015