Gurucharan Sharma

About Gurucharan Sharma

Results-driven Backend Developer with 9+ years of experience in designing and optimizing high-performance, scalable systems, currently contributing to the Paytm Ads team. Proficient in Java, Spring Boot, Spring Reactor, and AWS, with a proven track record of developing robust backend solutions and enhancing application efficiency. Known for leveraging strong problem-solving skills to streamline processes and drive continuous improvement, and eager to apply technical expertise to deliver impactful solutions.

Experience

1. Technical Lead

   Paytm Ads

   Jan 2021 — Present · Banglore, IN

   Played a pivotal role in architecting and building the high-throughput, low-latency Paytm Ads Platform from the ground up, supporting a variety of ad formats, including banners, scratch cards, videos, and audio ads. Spearheaded the end-to-end design and implementation of user scratch card redemption and gratification systems, resulting in approximately 40% revenue growth. Built pipelines to support diverse billing models, such as CPD (Cost Per Delivery) and CPE (Cost Per Engagement).Led the design and delivery of a Banner-to-Deal gratification mechanism, enabling deal offerings upon banner clicks. Developed an in-house impression pixel tracking solution to enhance ad effectiveness measurement. Engineered a cost-efficient, sync-based reactive alternative to Kafka, significantly reducing Kafka cluster operational costs.Designed and implemented the Real-Time Campaign Selection (RTCS) system for optimized ad delivery based on historical insights and ML-driven campaign performance and user affinity predictions. Led the development of advanced attribution features, including CTA (Click-Through Attribution) and VTA (View-Through Attribution) for banners and scratch cards, enhancing ad performance tracking.Enhanced backend systems to scale seamlessly under high load while maintaining high availability. Led a team of 8 engineers, mentoring junior team members, minimizing technical debt, and delivering proactive cost-saving optimizations.

Education

• freeCodeCamp

  Full Stack Web Development Certification, Computer Software Engineering

  2015 — 2016

• Government Engineering College, Bikaner

  Bachelor's degree, Computer Science Engineering

  2011 — 2015

• Bikaner Boys School, Bikaner

  Secondary

  2007 — 2008

• Government Engineering College, Bikaner

  Bachelor of Technology - BTech, Computer Science

• Vidya Niketan Birla Public School, Pilani

  Senior Secondary

  2008 — 2010

Skills

• Mysql
• Jdbc
• Core Java
• Microsoft Word
• Visual Studio
• Teamwork
• Sql
• Linux
• Xhtml
• Html5
• Speech
• Microsoft Office
• Xml
• Software Project Management
• Javascript
• Html 5
• Swing
• Data Structures
• Css
• Operating Systems
• Web Design
• Java
• Web Development
• C++
• Research
• C
• Programming
• Software Design
• Windows
• Eclipse
• Powerpoint
• Microsoft Excel
• Software Development
• Python
• Html
• Ajax
• Android Development
• Php
• Cascading Style Sheets (Css)
• Android