Arpit Sharma

Manager Digital Acquisition, Cross-sell & Customer Loyalty @Mashreq

IN

Expanded digital acquisition channels, increasing their contribution to 20% of total credit card sourcing by forging strategic digital partnerships with top affiliate networks and leading e-commerce players, driving 300% growth in the channel within six months.• Designed award winning cross sell strategy for existing to bank & existing to product customers that let to 400% increase in mobile app sourcing within 4 months.• Boosted call centre conversion rates by 15% through targeted incentive programs and real-time performance tracking. Led cross-functional collaboration on campaign design, channel enablement, data analysis, and partner management• Designed and implemented sales contests for internal sales channels that boosted 20% channel output. • Revamped the customer rewards & loyalty program, accelerating acquisition by 30% and cutting monthly costs by AED 30 Mn. • Developed the referral program framework from the ground up with end-to-end design, launch, fulfilment and performance tracking in collaboration with the tech team, designing incentive logic, tracking mechanisms, fulfilment processes, fraud checks, and payout models while ensuring compliance with product policies• Led cross-functional collaboration across marketing, product, tech, analytics, compliance, and legal teams to seamlessly integrate marketing, cross-sell, and loyalty initiatives across multiple platforms.

ICFAI Business School

MBA, Marketing

Stani Memorial College

BSc, Biotechnology